Folly Beach, Charleston Airbnb revenue and occupancy data
What Airbnb listings in Folly Beach earn, how often they're booked, and how that compares with the rest of Charleston, SC.
Over the past 12 months, regularly available listings in Folly Beach earned $70,765 on average, were booked for 53% of the nights they were open, and averaged $679 a night. The median gross yield, before expenses, is 8.4%.
Yearly revenue
$70,765
Occupancy
53%
Nightly rate
$679
Gross yield
8.4%
before expenses
Median of 1,015 listings
Active listings
1,177
My take on Folly Beach
Folly Beach's higher revenue does not come with a higher potential gross yield. Listings average $70,765 in trailing-year booking revenue against $66,017 across Charleston, SC, while median potential gross yield is lower at 8.4% versus 9.8%.
Two- and three-bedroom groups show the same pattern against their market counterparts: higher revenue, lower potential gross yield. Those yields are before expenses, financing and taxes. A local purchase needs to work at its asking price, not just clear the market's revenue average.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Folly Beach?
Regularly available Airbnb listings in Folly Beach earned an average of $70,765 over the past 12 months. That is 7% more than the Charleston, SC average of $66,017. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Folly Beach?
Listings in Folly Beach were booked for an average of 53% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Charleston, SC average of 54%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Folly Beach?
The average nightly rate in Folly Beach was $679 over the past 12 months, including cleaning fees. That is 7% higher than the Charleston, SC average of $634.
Is an Airbnb in Folly Beach profitable?
For homes with a matched home value, the median room-revenue potential in Folly Beach is $94,652 a year and the median gross yield is 8.4%. Gross yield is 1.4 points lower than the Charleston, SC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Folly Beach by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Charleston, SC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 6 listings | $39,598 Charleston, SC: $36,353 | – |
| 1 bedroom 113 listings | $43,520 Charleston, SC: $41,830 | Not enough data Charleston, SC: 12.2% |
| 2 bedrooms 231 listings | $53,268 Charleston, SC: $47,709 | 9.3% Charleston, SC: 10.4% |
| 3 bedrooms 452 listings | $65,095 Charleston, SC: $57,623 | 8.8% Charleston, SC: 9.5% |
| 4+ bedrooms 375 listings | $97,085 Charleston, SC: $101,192 | 7.4% Charleston, SC: 8.1% |
How does Folly Beach compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Folly Beach This area 1,177 listings | $70,765 | 53% | $679 | 8.4% |
| Charleston, SC market 7,648 listings | $66,017 | 54% | $634 | 9.8% |
| James Island 230 listings | $41,759 | 56% | $355 | 12.5% |
| Kiawah Island 871 listings | $56,057 | 49% | $713 | 9.3% |
| Johns Island 55 listings | $46,318 | 50% | $473 | 9.8% |
| Downtown Charleston Peninsula 1,401 listings | $89,941 | 57% | $705 | 12.1% |
Where is Folly Beach?
The Charleston, SC market includes 18 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (1,177 in Folly Beach). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Charleston, SC market page?
The market page summarizes all of Charleston, SC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Folly Beach
With BNBCalc Markets, compare Folly Beach by bedroom count and performance level, see home prices, and browse its listings on the map.