Charleston, SC
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Annual revenue (actual)
$98.9k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
49%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$458
12 mo avg
↑9%
from prior 12 mo
Gross yield
9.6%
Current potential
↓0.5 pts
vs prior-year prices
Lead time
52 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
$206
12 mo avg
↑9%
from prior 12 mo
Methodology note: Figures reflect Charleston market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| North Charleston | $45.3K 555 listings | 15.0% 555 listings |
| Ravenel, Hollywood & Meggett | $62.3K 8 listings | 13.7% 8 listings |
| West Ashley | $42.2K 78 listings | 12.8% 78 listings |
| James Island | $45.0K 216 listings | 12.5% 216 listings |
| Hanahan & Goose Creek | $39.7K 89 listings | 12.2% 89 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| EV Charger | +12% $11,872/yr |
| Pets Allowed | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.9 nights)
4+ bedrooms (4.8 nights)
2 bedrooms (4.5 nights)
Studio (4.5 nights)
1 bedroom (4.4 nights)
Cleaning fee by bedroom
4+ bedrooms ($310)
3 bedrooms ($194)
2 bedrooms ($154)
1 bedroom ($108)
Studio ($85)
Professional host share
Professionally managed (79%)
Independent hosts (21%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Charleston going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Charleston market averaged 8,447 active Airbnb and VRBO listings, down 1% from a year earlier and up 16% over two years.
An average Charleston listing earns $98K/year. High-performing listings earn $209K, while low-performing listings earn $39K.
Median Charleston home prices by size are 1-bedroom $317K, 2-bedroom $346K, 3-bedroom $461K, and 4+ bedroom $607K.
Average occupancy in Charleston is 45%, producing RevPAR of $208 per available night.
Rules vary across Charleston. Charleston: Moderate. Business license required, zoning restrictions apply, 30-day minimum in residential areas. Moderate enforcement with complaint-driven action. Folly Beach: Strict. Business license mandatory, density caps limit permits, no new licenses in many zones. Active enforcement with violations tracked. Isle of Palms: Moderate. Business license and state registration required, zoning compliance needed. Moderate enforcement, primarily complaint-based. Hilton Head Island: Lenient. Business license and state registration required, zoning compliance. Light enforcement, many operate without full compliance. Verify requirements for the property's jurisdiction.
The Charleston Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 1% year-over-year, while RevPAR has increased 13%, suggesting demand is outpacing available supply.
RevPAR is highest in June and July; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Internet (99%), TV (99%). The strongest positive revenue associations are Washing Machine (+33%), Pool (+24%), Ev Charger (+20%).
Average daily rate in Charleston is $502, up 9% year-over-year. Rates peak in June and are lowest in January.
Guests in Charleston book an average of 50 days in advance, up 4% from last year. Booking windows range from 41 days for 1-bedroom listings to 60 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 39% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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