Charleston, SC
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Overview
Annual Rev
$101.2k
12 mo avg
↓0%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$456
12 mo avg
↑8%
from prior 12 mo
Lead time
50 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
$199
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Charleston market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Pets Allowed | +11% $11,132/yr |
| EV Charger | 🔒 +1•% · $•••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +1•% · $•••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +1•% · $•••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.0 nights)
4+ bedrooms (4.8 nights)
2 bedrooms (4.5 nights)
1 bedroom (4.5 nights)
Cleaning fee by bedroom
4+ bedrooms ($307)
3 bedrooms ($193)
2 bedrooms ($154)
1 bedroom ($107)
Professional host share
Professionally managed (87%)
Independent hosts (13%)
Housing market signals
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Over the 12 months ending August 2026, the Charleston market averaged 8,399 active Airbnb and VRBO listings, down 3% from a year earlier and up 15% over two years.
An average Charleston listing earns $99K/year. High-performing listings earn $210K, while low-performing listings earn $41K.
Median Charleston home prices by size are 1-bedroom $319K, 2-bedroom $352K, 3-bedroom $471K, and 4+ bedroom $614K.
Average gross yield is 14%, reaching 29% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Charleston is 45%, producing RevPAR of $202 per available night.
2-bedroom listings have the highest average gross yield at 17%. They average $70K/year in revenue against a $352K median purchase price.
Rules vary across Charleston. Charleston: Moderate. Business license required, zoning restrictions in historic districts. Enforcement varies by neighborhood, more active downtown. Folly Beach: Strict. Business license, parking requirements, owner registration mandatory. Active enforcement with significant fines for violations. Isle of Palms: Moderate. Business license, accommodations tax, occupancy limits enforced. Regular compliance checks but some unlicensed operations exist. Hilton Head Island: Moderate. Business license, state registration, occupancy limits. Periodic enforcement through complaint-driven system. Verify requirements for the property's jurisdiction.
The Charleston Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 3% year-over-year, while RevPAR has increased 6%, suggesting demand is outpacing available supply.
RevPAR is highest in June and July; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), TV (98%), Internet (98%). The strongest positive revenue associations are Washing Machine (+33%), Heating (+28%), Pool (+24%).
Average daily rate in Charleston is $499, up 9% year-over-year. Rates peak in June and are lowest in January.
Guests in Charleston book an average of 49 days in advance, down 2% from last year. Booking windows range from 40 days for 1-bedroom listings to 59 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 37% higher than weekday occupancy.