Johns Island, Charleston Airbnb revenue and occupancy data
What Airbnb listings in Johns Island earn, how often they're booked, and how that compares with the rest of Charleston, SC.
Over the past 12 months, regularly available listings in Johns Island earned $46,318 on average, were booked for 50% of the nights they were open, and averaged $473 a night. The median gross yield, before expenses, is 9.8%.
Yearly revenue
$46,318
Occupancy
50%
Nightly rate
$473
Gross yield
9.8%
before expenses
Median of 50 listings
Active listings
55
My take on Johns Island
Johns Island is roughly in line with the wider market on median potential gross yield: 9.8% locally versus 9.8% across Charleston, SC. Average trailing-year booking revenue is lower, at $46,318 compared with $66,017. The lower revenue alone is not a reason to dismiss the area, but the yield figures offer no meaningful advantage over the market. Similar potential gross yields do not imply similar purchase prices or cash flow, and they exclude expenses, financing and taxes.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Johns Island?
Regularly available Airbnb listings in Johns Island earned an average of $46,318 over the past 12 months. That is 30% less than the Charleston, SC average of $66,017. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Johns Island?
Listings in Johns Island were booked for an average of 50% of the nights they were open for booking over the past 12 months. That is 4 points lower than the Charleston, SC average of 54%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Johns Island?
The average nightly rate in Johns Island was $473 over the past 12 months, including cleaning fees. That is 25% lower than the Charleston, SC average of $634.
Is an Airbnb in Johns Island profitable?
For homes with a matched home value, the median room-revenue potential in Johns Island is $56,424 a year and the median gross yield is 9.8%. Gross yield is about the same as the Charleston, SC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Johns Island by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Charleston, SC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 18 listings | $45,538 Charleston, SC: $41,830 | 11.4% Charleston, SC: 12.2% |
| 2 bedrooms 10 listings | $34,997 Charleston, SC: $47,709 | 8.0% Charleston, SC: 10.4% |
| 3 bedrooms 21 listings | $47,443 Charleston, SC: $57,623 | 9.3% Charleston, SC: 9.5% |
How does Johns Island compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Johns Island This area 55 listings | $46,318 | 50% | $473 | 9.8% |
| Charleston, SC market 7,648 listings | $66,017 | 54% | $634 | 9.8% |
| James Island 230 listings | $41,759 | 56% | $355 | 12.5% |
| West Ashley 83 listings | $38,206 | 57% | $312 | 13.0% |
| Downtown Charleston Peninsula 1,401 listings | $89,941 | 57% | $705 | 12.1% |
| Kiawah Island 871 listings | $56,057 | 49% | $713 | 9.3% |
Where is Johns Island?
The Charleston, SC market includes 18 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (55 in Johns Island). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Charleston, SC market page?
The market page summarizes all of Charleston, SC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Johns Island
With BNBCalc Markets, compare Johns Island by bedroom count and performance level, see home prices, and browse its listings on the map.