Downtown Charleston Peninsula, SC Airbnb revenue and occupancy data

What Airbnb listings in Downtown Charleston Peninsula earn, how often they're booked, and how that compares with the rest of Charleston, SC.

Parker Place

Editorial direction

Parker Place

Co-founder & CTO, BNBCalc

Over the past 12 months, regularly available listings in Downtown Charleston Peninsula earned $89,941 on average, were booked for 57% of the nights they were open, and averaged $705 a night. The median gross yield, before expenses, is 12.1%.

Yearly revenue

$89,941

Occupancy

57%

Nightly rate

$705

Gross yield

12.1%

before expenses

Median of 1,241 listings

Active listings

1,401

Explore Downtown Charleston Peninsula

My take on Downtown Charleston Peninsula

Downtown Charleston Peninsula's area-wide revenue average is a poor shortcut for evaluating a rental with four or more bedrooms. That group averages $146,363 in trailing-year booking revenue, compared with $89,941 across the area. Its median potential gross yield is 12.6%, above 8.1% for the same bedroom group across Charleston, SC.

Use the larger-bedroom group to select revenue comparables, then test the asking price and operating budget. Potential gross yield is before expenses, financing and taxes; it is not a net return.

Commentary uses groups of at least 20 listings. Tables may include smaller groups.

How much do Airbnb hosts make in Downtown Charleston Peninsula?

Regularly available Airbnb listings in Downtown Charleston Peninsula earned an average of $89,941 over the past 12 months. That is 36% more than the Charleston, SC average of $66,017. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.

What is the Airbnb occupancy rate in Downtown Charleston Peninsula?

Listings in Downtown Charleston Peninsula were booked for an average of 57% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Charleston, SC average of 54%. Nights a host blocked off don't count.

How much does an Airbnb cost per night in Downtown Charleston Peninsula?

The average nightly rate in Downtown Charleston Peninsula was $705 over the past 12 months, including cleaning fees. That is 11% higher than the Charleston, SC average of $634.

Is an Airbnb in Downtown Charleston Peninsula profitable?

For homes with a matched home value, the median room-revenue potential in Downtown Charleston Peninsula is $90,594 a year and the median gross yield is 12.1%. Gross yield is 2.3 points higher than the Charleston, SC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.

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How much do Airbnb hosts make in Downtown Charleston Peninsula by bedroom count?

One-bedroom homes have the highest gross yield in Downtown Charleston Peninsula, at 13.4%. The table shows average yearly revenue and median gross yield for each home size, with the Charleston, SC figure for the same size under each one.

Average yearly revenue and median gross yield by bedroom count in Downtown Charleston Peninsula, with Charleston, SC figures
BedroomsYearly revenueGross yield
Studio

13 listings

$49,020

Charleston, SC: $36,353

–
1 bedroom

269 listings

$47,790

Charleston, SC: $41,830

13.4%

Charleston, SC: 12.2%

2 bedrooms

367 listings

$61,523

Charleston, SC: $47,709

11.9%

Charleston, SC: 10.4%

3 bedrooms

327 listings

$84,805

Charleston, SC: $57,623

11.5%

Charleston, SC: 9.5%

4+ bedrooms

425 listings

$146,363

Charleston, SC: $101,192

12.6%

Charleston, SC: 8.1%

How does Downtown Charleston Peninsula compare with nearby areas?

Every row uses the same method and data date. Nearby areas link to their own pages.

Average yearly revenue, occupancy and nightly rate, and median gross yield, in Downtown Charleston Peninsula, the Charleston, SC market and nearby areas
AreaYearly revenueOccupancyNightly rateGross yield
Downtown Charleston Peninsula

This area

1,401 listings

$89,94157%$70512.1%
Charleston, SC market

7,648 listings

$66,01754%$6349.8%
James Island

230 listings

$41,75956%$35512.5%
Mount Pleasant

423 listings

$53,62757%$4469.3%
Johns Island

55 listings

$46,31850%$4739.8%
Folly Beach

1,177 listings

$70,76553%$6798.4%

Where is Downtown Charleston Peninsula?

The Charleston, SC market includes 18 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.

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About these figures

How is yearly revenue measured?

It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.

How is occupancy measured?

For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.

How is the nightly rate measured?

It is the average price per booked night over the past 12 months, including cleaning fees.

What is room-revenue potential?

It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.

What is gross yield?

For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.

Which listings are included?

Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (1,401 in Downtown Charleston Peninsula). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.

How current is this data?

Figures are current as of November 3, 2026 and refresh monthly.

Why are these figures different from the Charleston, SC market page?

The market page summarizes all of Charleston, SC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.

What can't these figures tell me?

They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.

Related guides

  • Charleston, SC Airbnb market data
  • Best Airbnb neighborhoods to invest in Charleston

Go deeper on Downtown Charleston Peninsula

With BNBCalc Markets, compare Downtown Charleston Peninsula by bedroom count and performance level, see home prices, and browse its listings on the map.

Explore Downtown Charleston PeninsulaReveal any property's Airbnb profitability