4 tracked markets

Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026

Best Airbnb Markets in Massachusetts by Gross Yield

Lanesboro is the top Massachusetts short-term rental market across Airbnb and Vrbo by gross yield, with 10.5% gross yield, $47,521 in average annual revenue, and 706 active listings.

Top gross yield

10.5%

Lanesboro

Median gross yield

8.2%

4 markets with yield data

Median annual revenue

$54.8K

Average listing revenue

Tracked markets

4

Statewide market coverage

Filter market rankings

Default rankings show all bedrooms at the average performance tier.

Bedroom count

Performance tier

Top 10 Massachusetts Airbnb and Vrbo Markets

Lanesboro short-term rental market

#1

Lanesboro

In Lanesboro, short-term rental properties achieve a strong $365 ADR and a 9.2% gross yield, resulting in $40,670 in annual revenue. Investors should note that the 32% occupancy rate across 666 active listings requires a strategic approach to pricing and marketing.

Yield

10.5%

Revenue

$47.5K

Listings

706

Central Massachusetts short-term rental market

#2

Central Massachusetts

The Central Massachusetts short-term rental market presents a viable option for buyers, boasting a 7.6% gross yield and $32,504 in annual revenue. With 694 active listings and a 38% occupancy rate, operators can leverage the steady $232 average daily rate to build a profitable portfolio.

Yield

8.7%

Revenue

$38.2K

Listings

723

Boston short-term rental market

#3

Boston

In Boston, short-term rental investors face a highly competitive landscape with 3,840 active listings, yet the market maintains a strong average daily rate of $302. While the annual revenue reaches $46,845, a relatively low 41% occupancy rate keeps the gross yield at a modest 5.4% for local operators.

Yield

7.6%

Revenue

$66.7K

Listings

3,936

Cape Cod short-term rental market

#4

Cape Cod

Cape Cod offers short-term rental investors a high average daily rate of $478, generating an annual revenue of $41,083 across the region. However, with 3,396 active listings creating significant competition, a low occupancy rate of 27% limits the market's gross yield to 4.2%.

Yield

6.3%

Revenue

$62.1K

Listings

3,546

All Massachusetts Short-Term Rental Markets

Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.

Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.

RankMarketGross yieldAnnual revenueMonthly revenueADROccupancyListingsPurchase price
#1Lanesboro10.5%$47,521$3,960$33937%706$451,243
#2Central Massachusetts8.7%$38,174$3,181$23842%723$436,393
#3Boston7.6%$66,654$5,555$32050%3,936$872,964
#4Cape Cod6.3%$62,126$5,177$49433%3,546$981,858

How We Rank Markets

For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.

  • Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.

  • ADR is nightly-only and excludes cleaning fees and other guest fees.

  • Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.

  • Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.

Compare Rental Demand in Massachusetts

For long-term rental context, compare statewide Section 8 Fair Market Rent data alongside short-term rental market performance.

Frequently Asked Questions About Massachusetts Airbnb and Vrbo Markets