8 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Moab is the top Utah short-term rental market across Airbnb and Vrbo by gross yield, with 15.6% gross yield, $65,228 in average annual revenue, and 1,377 active listings.
Top gross yield
15.6%
Moab
Median gross yield
9.4%
8 markets with yield data
Median annual revenue
$46.2K
Average listing revenue
Tracked markets
8
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
#1
Moab presents a compelling opportunity for short-term rental investors, boasting a strong gross yield of 13.8% and an annual revenue of $57,444. However, buyers should note the relatively low 39% occupancy rate across its 1,398 active listings, which means pricing strategies must leverage the solid $307 average daily rate to maximize returns.
Yield
15.6%
Revenue
$65.2K
Listings
1,377
#2
In the Zion National Park market, short-term rental properties generate a strong annual revenue of $40,086 and an impressive ADR of $288. However, investors must navigate high competition from 1,944 active listings, which contributes to a lower occupancy rate of 32% despite the 9.1% gross yield.
Yield
12.5%
Revenue
$55.4K
Listings
1,961
#3
#4
Park City offers short-term rental investors a strong average daily rate of $586 and an annual revenue of $63,978. However, buyers must navigate a highly competitive landscape of 2,754 active listings and a low occupancy rate of just 26% to achieve the projected 6.5% gross yield.
Yield
9.6%
Revenue
$94.8K
Listings
2,906
#5
The St George short-term rental market generates a strong annual revenue of $53,350 and a 9.8% gross yield for active investors. However, with a high volume of 2,746 active listings, new operators will face stiff competition to improve upon the current 37% occupancy rate and $314 average daily rate.
Yield
9.2%
Revenue
$50.2K
Listings
2,787
#6
Vernal offers a smaller short-term rental market with 222 active listings, yielding a gross return of 7.3% for property buyers. While the annual revenue of $23,818 is modest and occupancy sits at 32%, the average daily rate of $197 provides a reasonable baseline for local hosts.
Yield
8.6%
Revenue
$28.1K
Listings
237
#7
In Provo, short-term rental properties generate a healthy $39,808 in average annual revenue, supported by a 7.5% gross yield. While the 37% occupancy rate requires active optimization, the strong average daily rate of $262 helps hosts stand out among the 692 active listings in the area.
Yield
8.0%
Revenue
$42.3K
Listings
715
#8
In Salt Lake City, short-term rental investors face a highly competitive environment with 3,824 active listings currently vying for bookings. While the market delivers a solid 5.9% gross yield and a $200 average daily rate, the low 42% occupancy rate means properties average a modest $34,423 in annual revenue.
Yield
6.6%
Revenue
$38.9K
Listings
3,955
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
| Rank | Market | Gross yield | Annual revenue | Monthly revenue | ADR | Occupancy | Listings | Purchase price |
|---|---|---|---|---|---|---|---|---|
| #1 | Moab | 15.6% | $65,228 | $5,436 | $305 | 43% | 1,377 | $417,661 |
| #2 | Zion National Park | 12.5% | $55,377 | $4,615 | $314 | 38% | 1,961 | $442,282 |
| #3 | Kanab | 10.2% | $34,772 | $2,898 | $212 | 36% | 752 | $340,453 |
| #4 | Park City | 9.6% | $94,807 | $7,901 | $679 | 30% | 2,906 | $986,765 |
| #5 | St George | 9.2% | $50,179 | $4,182 | $265 | 39% | 2,787 | $543,472 |
| #6 | Vernal | 8.6% | $28,132 | $2,344 | $185 | 38% | 237 | $327,199 |
| #7 | Provo | 8.0% | $42,315 | $3,526 | $208 | 45% | 715 | $532,154 |
| #8 | Salt Lake City | 6.6% | $38,887 | $3,241 | $195 | 47% | 3,955 | $589,483 |
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.