7 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Georgetown is the top South Carolina short-term rental market across Airbnb and Vrbo by gross yield, with 18.4% gross yield, $61,204 in average annual revenue, and 959 active listings.
Top gross yield
18.4%
Georgetown
Median gross yield
14.7%
7 markets with yield data
Median annual revenue
$52.9K
Average listing revenue
Tracked markets
7
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
#1
Georgetown offers short-term rental buyers a strong $374 average daily rate, driving a healthy 13.7% gross yield and $45,108 in annual revenue. To succeed among the 916 active listings, however, investors must navigate a low 33% occupancy rate by implementing strategic marketing to capture consistent bookings.
Yield
18.4%
Revenue
$61.2K
Listings
959
#2
Investors targeting Columbia, South Carolina, will find a solid 17.1% gross yield and an average daily rate of $221. While the annual revenue of $34,032 is promising, the 39% occupancy rate and a highly competitive pool of 2,618 active listings require strategic pricing to stand out.
Yield
17.5%
Revenue
$36.3K
Listings
2,737
#3
Myrtle Beach, South Carolina presents a 12.0% gross yield and $34,182 in annual revenue, supported by a $230 average daily rate. However, investors face intense competition from 6,018 active listings, which contributes to a relatively low occupancy rate of just 34.
Yield
16.1%
Revenue
$46.5K
Listings
6,344
#4
North Myrtle Beach offers short-term rental investors an 11.3% gross yield and a strong average daily rate of $280. However, intense competition from 7,601 active listings drives occupancy down to 35%, meaning investors must optimize their properties to reach the average annual revenue of $40,328.
Yield
14.7%
Revenue
$52.9K
Listings
7,949
#5
Charleston represents a high-performing short-term rental market, generating an impressive $93,271 in annual revenue and a strong $481 average daily rate. Although the 13.0% gross yield is highly attractive, investors must actively stand out among 7,628 active listings to optimize the market's moderate 46% occupancy rate.
Yield
13.7%
Revenue
$99.1K
Listings
7,691
#6
The Greenvile short-term rental market provides a solid 10.4% gross yield and an average daily rate of $236 for prospective buyers. However, with a high volume of 2,185 active listings, investors face stiff competition and a 34% occupancy rate while targeting the market's $32,594 in annual revenue.
Yield
11.4%
Revenue
$36.3K
Listings
2,264
#7
Hilton Head Island offers short-term rental investors a strong annual revenue of $51,791 and a solid 8.8% gross yield, supported by a premium average daily rate of $372. However, buyers must navigate a highly competitive landscape with 7,572 active listings and a relatively low occupancy rate of 36% that requires strategic pricing.
Yield
10.0%
Revenue
$59.8K
Listings
7,503
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
| Rank | Market | Gross yield | Annual revenue | Monthly revenue | ADR | Occupancy | Listings | Purchase price |
|---|---|---|---|---|---|---|---|---|
| #1 | Georgetown | 18.4% | $61,204 | $5,100 | $396 | 39% | 959 | $332,714 |
| #2 | Columbia | 17.5% | $36,326 | $3,027 | $200 | 44% | 2,737 | $207,094 |
| #3 | Myrtle Beach | 16.1% | $46,455 | $3,871 | $244 | 40% | 6,344 | $287,950 |
| #4 | North Myrtle Beach | 14.7% | $52,875 | $4,406 | $294 | 40% | 7,949 | $360,305 |
| #5 | Charleston | 13.7% | $99,075 | $8,256 | $451 | 49% | 7,691 | $721,182 |
| #6 | Greenvile | 11.4% | $36,288 | $3,024 | $214 | 39% | 2,264 | $318,443 |
| #7 | Hilton Head Island | 10.0% | $59,791 | $4,983 | $345 | 41% | 7,503 | $597,460 |
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.