Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated October 7, 2026
Best Airbnb Markets in Bulgaria
Sofia is the top Bulgaria short-term rental market across Airbnb and Vrbo by annual revenue. Average-tier listings in Sofia earn $28,008 a year on average, with 51% occupancy at an average daily rate of $132. Sofia has 2,148 average active listings.
Top revenue market
Sofia
$28.0K
Median annual revenue
$18.8K
Average listing revenue
Median occupancy
28%
Adjusted occupancy
Tracked markets
8
Countrywide market coverage
Top 10 Bulgaria Airbnb and Vrbo Markets
#1
Sofia
BNBCalc tracks Sofia as a Bulgaria short-term rental market with Airbnb, Vrbo, and broader rental performance context.
Revenue
$28.0K
Occupancy
51%
Average active listings
2,148
#2
Varna
BNBCalc tracks Varna as a Bulgaria short-term rental market with Airbnb, Vrbo, and broader rental performance context.
Revenue
$25.5K
Occupancy
34%
Average active listings
1,735
#3
Borovets
BNBCalc tracks Borovets as a Bulgaria short-term rental market with Airbnb, Vrbo, and broader rental performance context.
Revenue
$24.3K
Occupancy
23%
Average active listings
270
#4
Burgas
BNBCalc tracks Burgas as a Bulgaria short-term rental market with Airbnb, Vrbo, and broader rental performance context.
Revenue
$18.9K
Occupancy
29%
Average active listings
1,630
#5
Bansko
BNBCalc tracks Bansko as a Bulgaria short-term rental market with Airbnb, Vrbo, and broader rental performance context.
Revenue
$18.8K
Occupancy
27%
Average active listings
1,228
#6
Plovidv
BNBCalc tracks Plovidv as a Bulgaria short-term rental market with Airbnb, Vrbo, and broader rental performance context.
Revenue
$18.3K
Occupancy
32%
Average active listings
956
#7
Veliko Tarnovo
BNBCalc tracks Veliko Tarnovo as a Bulgaria short-term rental market with Airbnb, Vrbo, and broader rental performance context.
Revenue
$16.8K
Occupancy
25%
Average active listings
530
#8
Sveti Vlas
BNBCalc tracks Sveti Vlas as a Bulgaria short-term rental market with Airbnb, Vrbo, and broader rental performance context.
Revenue
$14.7K
Occupancy
27%
Average active listings
1,238
All Bulgaria Short-Term Rental Markets
Every market below links to its full BNBCalc market page. Non-US country rankings use annual revenue first because gross yield requires property value metadata that is currently US-only.
Average active listings is the average number of Airbnb and Vrbo listings active in a market each month over the last 12 months, the same figure you'll see on that market's page. Annual revenue is total market revenue over the last 12 months divided by that average, and it already includes cleaning fees.
Outside the US, BNBCalc ranks country market pages by average annual revenue until property-value coverage is available for international gross yield. Annual revenue is useful for identifying demand and pricing power, but investors should still review acquisition cost, taxes, seasonality, regulations, and operating expenses before comparing returns.
Frequently Asked Questions About Bulgaria Airbnb and Vrbo Markets
Sofia is the top Bulgaria short-term rental market for Airbnb and Vrbo investors by annual revenue in this BNBCalc dataset. Average-tier listings in Sofia earn $28,008 a year on average, with 51% occupancy at an average daily rate of $132. Sofia has 2,148 average active listings.
Non-US country pages are ranked by average annual revenue because gross yield requires property-value metadata that is currently strongest in the US. ADR, occupancy, and average active Airbnb and Vrbo listings are shown to add demand and supply context.
Gross yield requires both revenue and property-value metadata. BNBCalc does not yet have consistent international property-value coverage, so annual revenue is the cleaner primary ranking metric for non-US country pages.
No. Annual revenue is useful for identifying demand and pricing power, but investors should still review acquisition cost, regulations, seasonality, taxes, financing, insurance, and operating expenses before comparing returns.
