Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Best Airbnb Markets in Bulgaria
Sofia is the top Bulgaria short-term rental market across Airbnb and Vrbo by annual revenue, with $27,196 in average annual revenue, 52% occupancy, and 2,043 active listings.
Top revenue market
Sofia
$27.2K
Median annual revenue
$17.7K
Average listing revenue
Median occupancy
29%
Adjusted occupancy
Tracked markets
8
Countrywide market coverage
Top 10 Bulgaria Airbnb and Vrbo Markets
#1
Sofia
BNBCalc tracks Sofia as a Bulgaria short-term rental market with Airbnb, Vrbo, and broader rental performance context.
Revenue
$27.2K
Occupancy
52%
Listings
2,043
#2
Borovets
BNBCalc tracks Borovets as a Bulgaria short-term rental market with Airbnb, Vrbo, and broader rental performance context.
Revenue
$24.3K
Occupancy
23%
Listings
46
#3
Varna
BNBCalc tracks Varna as a Bulgaria short-term rental market with Airbnb, Vrbo, and broader rental performance context.
Revenue
$20.4K
Occupancy
35%
Listings
827
#4
Bansko
BNBCalc tracks Bansko as a Bulgaria short-term rental market with Airbnb, Vrbo, and broader rental performance context.
Revenue
$18.3K
Occupancy
26%
Listings
328
#5
Plovidv
BNBCalc tracks Plovidv as a Bulgaria short-term rental market with Airbnb, Vrbo, and broader rental performance context.
Revenue
$17.1K
Occupancy
33%
Listings
491
#6
Burgas
BNBCalc tracks Burgas as a Bulgaria short-term rental market with Airbnb, Vrbo, and broader rental performance context.
Revenue
$16.2K
Occupancy
30%
Listings
539
#7
Veliko Tarnovo
BNBCalc tracks Veliko Tarnovo as a Bulgaria short-term rental market with Airbnb, Vrbo, and broader rental performance context.
Revenue
$16.1K
Occupancy
26%
Listings
207
#8
Sveti Vlas
BNBCalc tracks Sveti Vlas as a Bulgaria short-term rental market with Airbnb, Vrbo, and broader rental performance context.
Revenue
$12.1K
Occupancy
29%
Listings
323
All Bulgaria Short-Term Rental Markets
Every market below links to its full BNBCalc market page. Non-US country rankings use annual revenue first because gross yield requires property value metadata that is currently US-only.
Active listings are Airbnb and Vrbo listings observed as active in the selected country market metadata. Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
Outside the US, BNBCalc ranks country market pages by average annual revenue until property-value coverage is available for international gross yield. Annual revenue is useful for identifying demand and pricing power, but investors should still review acquisition cost, taxes, seasonality, regulations, and operating expenses before comparing returns.
Frequently Asked Questions About Bulgaria Airbnb and Vrbo Markets
Sofia is the top Bulgaria short-term rental market for Airbnb and Vrbo investors by annual revenue in this BNBCalc dataset, with $27,196 in average annual revenue, 52% occupancy, and 2,043 active listings.
Non-US country pages are ranked by average annual revenue because gross yield requires property-value metadata that is currently strongest in the US. ADR, occupancy, and active Airbnb and Vrbo listings are shown to add demand and supply context.
Gross yield requires both revenue and property-value metadata. BNBCalc does not yet have consistent international property-value coverage, so annual revenue is the cleaner primary ranking metric for non-US country pages.
No. Annual revenue is useful for identifying demand and pricing power, but investors should still review acquisition cost, regulations, seasonality, taxes, financing, insurance, and operating expenses before comparing returns.
