Plovidv

As of May 2026, Plovdiv, Asenovgrad, Haskovo have 867 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.

The average Airbnb or VRBO in Plovidv generates BGN15K per year. High-performing properties earn BGN33K/year, while low-performing properties earn BGN5K/year. This significant revenue variance suggests a polarized market where top-tier listings capture disproportionate demand, as total supply remains stable despite moderate revenue growth.

Airbnb and VRBO can be profitable in Plovidv. Average annual revenue is BGN15K with 28% occupancy. High-performing properties earn up to BGN33K/year. The gap between average and high performers highlights that profitability is highly sensitive to listing-specific performance rather than general market-wide occupancy trends.

The average occupancy rate for Airbnbs and VRBOs in Plovidv is 28%. This occupancy level, combined with an average nightly rate of BGN138, results in a RevPAR (revenue per available room) of BGN30 per day.

3-bedroom properties demonstrate the strongest performance in Plovidv, with annual revenue of BGN26K. These properties balance operating costs and rental demand most effectively in the Plovidv market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Plovidv area. Plovdiv: Lenient. Registration with municipality and tax authority required. No owner-occupancy rules or rental caps. Light enforcement; many hosts operate informally without registration. Asenovgrad: Lenient. Basic business registration and tourist tax payment required. No specific STR restrictions. Minimal enforcement; compliance varies widely among hosts. Haskovo: Lenient. Registration as tourist accommodation recommended, tax obligations exist. No density limits or occupancy rules. Very light enforcement; informal rentals common. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Plovidv Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 5% year-over-year, while RevPAR has increased 4%. This indicates healthy demand growth outpacing supply. A tightening inventory environment suggests that current market conditions favor existing operators by reducing direct competition.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is -45% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-May) when gaining traction is harder.

The most common amenities in Plovidv listings include: Kitchen (99%), Tv (96%), Air Conditioning (96%), Washing Machine (90%), Heating (82%). Amenities that boost revenue the most include Bbq, Tv, Internet, with Bbq properties earning approximately 55% more (BGN35K/year vs BGN23K/year).

Monthly estimated revenue per listing in Plovidv over the last 12 months: May: BGN740, June: BGN834, July: BGN987, August: BGN961, September: BGN962, October: BGN848, November: BGN741, December: BGN1K, January: BGN993, February: BGN1K, March: BGN798, April: BGN961. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Plovidv is BGN138, up 26% year-over-year. By property size: 1-bedroom properties average BGN114/night, 2-bedroom properties average BGN160/night, 3-bedroom properties average BGN244/night, 4+ bedroom properties average BGN535/night. Rates peak in February and are lowest in May.

Guests in Plovidv book an average of 22 days in advance, down 25% from last year. By property size: 1-bedroom: 20 days, 2-bedroom: 25 days, 3-bedroom: 27 days, 4+ bedroom: 37 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Plovidv Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing increased 4%, occupancy fell 6%, average nightly rates increased 26%, and lead time decreased 25%. These metrics reflect a pivot toward higher pricing strategies amidst lower volume, signaling a shift in traveler booking behavior.

In Plovidv, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 42% higher occupancy than weekdays.