Varna

As of June 2026, Varna, Golden Sands, Albena have 1,648 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.

The average Airbnb or VRBO in Varna generates BGN13K per year. High-performing properties earn BGN37K/year, while low-performing properties earn BGN5K/year. The massive performance gap suggests that revenue is heavily concentrated in a top-tier segment, likely insulated from the broader 17% revenue decline affecting the rest of the market.

Airbnb and VRBO can be profitable in Varna. Average annual revenue is BGN13K with 25% occupancy. High-performing properties earn up to BGN37K/year. With supply contracting by 8% annually, the market is currently consolidating, favoring established listings that can maintain higher occupancy despite the overall downward pressure on revenue.

The average occupancy rate for Airbnbs and VRBOs in Varna is 25%. This occupancy level, combined with an average nightly rate of BGN151, results in a RevPAR (revenue per available room) of BGN24 per day.

4+ bedroom properties demonstrate the strongest performance in Varna, with annual revenue of BGN29K. These properties balance operating costs and rental demand most effectively in the Varna market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Varna area. Varna: Lenient. Tourist registration required, basic safety standards. Minimal enforcement, widespread unregistered operations tolerated. Golden Sands: Lenient. Hotel zone regulations exist but rarely enforced for apartments. Most hosts operate informally without issues. Albena: Lenient. Resort-managed area with loose private rental oversight. Limited municipal enforcement, informal rentals common. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Varna Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 8% year-over-year, while RevPAR has decreased 18%. This indicates balanced supply-demand dynamics. The simultaneous contraction in both supply and revenue suggests a market correction where weaker listings are exiting as demand softens.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 50% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-February) when gaining traction is harder.

The most common amenities in Varna listings include: Air Conditioning (99%), Kitchen (98%), Tv (96%), Washing Machine (92%), Heating (80%). Amenities that boost revenue the most include Bbq, Pool, Washing Machine, with Bbq properties earning approximately 58% more (BGN41K/year vs BGN26K/year).

Monthly estimated revenue per listing in Varna over the last 12 months: May: BGN545, June: BGN957, July: BGN2K, August: BGN2K, September: BGN972, October: BGN518, November: BGN361, December: BGN480, January: BGN327, February: BGN235, March: BGN389, April: BGN589. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Varna is BGN151, up 21% year-over-year. By property size: 1-bedroom properties average BGN123/night, 2-bedroom properties average BGN169/night, 3-bedroom properties average BGN311/night, 4+ bedroom properties average BGN546/night. Rates peak in August and are lowest in February.

Guests in Varna book an average of 20 days in advance, down 32% from last year. By property size: 1-bedroom: 19 days, 2-bedroom: 21 days, 3-bedroom: 27 days, 4+ bedroom: 27 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Varna Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing decreased 18%, occupancy fell 10%, average nightly rates increased 21%, and lead time decreased 32%. This shift toward shorter booking windows and higher rates despite falling occupancy reveals a pivot toward reactive, last-minute pricing strategies.

In Varna, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 14% higher occupancy than weekdays.