Varna
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Annual revenue (actual)
лв25.5k
12 mo avg
↑25%
from prior 12 mo
Occupancy rate
34%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
лв166
12 mo avg
↑32%
from prior 12 mo
Lead time
23 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
лв47
12 mo avg
↑32%
from prior 12 mo
Methodology note: Figures reflect Varna market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +BGN 37,387 | — | — |
| Barbecue | 🔒 9• (••%) | 🔒 +BGN 2•••• (+•••%) | 🔒 BGN 5•••• | 🔒 BGN 2•••• |
| Lake Access | 🔒 7 (•%) | 🔒 +BGN 2•••• (+••%) | 🔒 BGN 5•••• | 🔒 BGN 3•••• |
| Sauna | 🔒 2• (•%) | 🔒 +BGN 1•••• (+••%) | 🔒 BGN 4•••• | 🔒 BGN 3•••• |
| Pool | 🔒 1•• (••%) | 🔒 +BGN 1•••• (+••%) | 🔒 BGN 4•••• | 🔒 BGN 2•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +BGN 9••• (+••%) | 🔒 BGN 4•••• | 🔒 BGN 3•••• |
| Parking | 🔒 6•• (••%) | 🔒 +BGN 5••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 2•••• |
| Washing Machine | 🔒 7•• (••%) | 🔒 +BGN 5••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 2•••• |
| Bicycles | 🔒 1• (•%) | 🔒 +BGN 5••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 3•••• |
| Gym | 🔒 1•• (••%) | 🔒 +BGN 5••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 3•••• |
| Heating | 🔒 6•• (••%) | 🔒 +BGN 4••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 2•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (16.6 nights)
1 bedroom (9.3 nights)
2 bedrooms (8.8 nights)
4+ bedrooms (8.2 nights)
Studio (7.8 nights)
Cleaning fee by bedroom
4+ bedrooms (BGN 84)
3 bedrooms (BGN 56)
2 bedrooms (BGN 37)
1 bedroom (BGN 27)
Studio (BGN 23)
Professional host share
Professionally managed (57%)
Independent hosts (43%)
Over the 12 months ending September 2026, the Varna market averaged 1,735 active Airbnb and VRBO listings, up 3% from a year earlier and up 22% over two years.
An average Varna listing earns BGN18K/year. High-performing listings earn BGN43K, while low-performing listings earn BGN8K.
Average occupancy in Varna is 25%, producing RevPAR of BGN34 per available night.
4+ bedroom listings generate the highest average annual revenue in Varna, at BGN38K.
Rules vary across Varna. Varna: Lenient. Tourist accommodation registration required with municipalities, but enforcement is minimal. Many hosts operate informally without registration. No occupancy rules or rental caps. Golden Sands: Lenient. Resort area with established tourism infrastructure. Registration theoretically required but rarely enforced. High concentration of vacation rentals operates with little oversight. Albena: Lenient. Purpose-built resort complex. Registration exists on paper but enforcement practically non-existent. Dominated by hotel complexes; private rentals operate informally. Verify requirements for the property's jurisdiction.
The Varna Airbnb and VRBO market appears broadly balanced. Supply has grown 3% year-over-year, while RevPAR has increased 38%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in February and January.
The most common amenities are Kitchen (99%), Air Conditioning (99%), TV (97%). The strongest positive revenue associations are Bbq (+96%), Pool (+50%), Washing Machine (+22%).
Average daily rate in Varna is BGN169, up 25% year-over-year. Rates peak in August and are lowest in February.
Guests in Varna book an average of 22 days in advance, down 6% from last year. Booking windows range from 21 days for 1-bedroom listings to 32 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 16% higher than weekday occupancy.
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