Sofia
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Annual revenue (actual)
лв28k
12 mo avg
↑18%
from prior 12 mo
Occupancy rate
51%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
лв132
12 mo avg
↑27%
from prior 12 mo
Lead time
24 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
лв53
12 mo avg
↑13%
from prior 12 mo
Methodology note: Figures reflect Sofia market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Gym | — | +BGN 7,473 | — | — |
| TV | 🔒 1••• (••%) | 🔒 +BGN 7••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 2•••• |
| Hot Tub | 🔒 3• (•%) | 🔒 +BGN 7••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 3•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +BGN 4••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 2•••• |
| Heating | 🔒 1••• (••%) | 🔒 +BGN 4••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 2•••• |
| Sauna | 🔒 7 (•%) | 🔒 +BGN 3••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 3•••• |
| Air conditioning | 🔒 1••• (••%) | 🔒 +BGN 2••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 2•••• |
| Internet | 🔒 1••• (••%) | 🔒 +BGN 1••• (+•%) | 🔒 BGN 3•••• | 🔒 BGN 2•••• |
| EV Charger | 🔒 2• (•%) | 🔒 +BGN 1••• (+•%) | 🔒 BGN 3•••• | 🔒 BGN 3•••• |
| Barbecue | 🔒 2• (•%) | 🔒 +BGN 4•• (+•%) | 🔒 BGN 3•••• | 🔒 BGN 3•••• |
| Parking | 🔒 1••• (••%) | 🔒 +BGN 3•• (+•%) | 🔒 BGN 3•••• | 🔒 BGN 3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.3 nights)
Studio (5.2 nights)
4+ bedrooms (5.1 nights)
2 bedrooms (5.0 nights)
3 bedrooms (4.1 nights)
Cleaning fee by bedroom
4+ bedrooms (BGN 58)
3 bedrooms (BGN 41)
2 bedrooms (BGN 33)
Studio (BGN 28)
1 bedroom (BGN 26)
Professional host share
Professionally managed (58%)
Independent hosts (42%)
Over the 12 months ending September 2026, the Sofia market averaged 2,148 active Airbnb and VRBO listings, up 6% from a year earlier and up 25% over two years.
An average Sofia listing earns BGN29K/year. High-performing listings earn BGN55K, while low-performing listings earn BGN9K.
Average occupancy in Sofia is 46%, producing RevPAR of BGN56 per available night.
4+ bedroom listings generate the highest average annual revenue in Sofia, at BGN53K.
Rules vary across Sofia. Sofia: Lenient. No specific short-term rental regulations or registration requirements at municipal level. Hosts must register as sole traders for tax purposes and collect tourist tax. No owner-occupancy rules, rental caps, or density limits. Minimal enforcement - thousands of listings operate with little oversight. Most hosts comply with basic tax registration to avoid issues, but monitoring is limited. Verify requirements for the property's jurisdiction.
The Sofia Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has increased 38%, showing no clear supply-demand imbalance.
RevPAR is highest in September and May; it is lowest in January and February.
The most common amenities are Kitchen (99%), TV (95%), Air Conditioning (92%). The strongest positive revenue associations are TV (+30%), Washing Machine (+17%), Heating (+16%).
Average daily rate in Sofia is BGN156, up 34% year-over-year. Rates peak in September and are lowest in November.
Guests in Sofia book an average of 25 days in advance. Booking windows range from 22 days for 1-bedroom listings to 39 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 25% higher than weekday occupancy.
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