Sofia
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Overview
Annual Rev
лв27.7k
12 mo avg
↑15%
from prior 12 mo
Occupancy rate
50%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
лв128
12 mo avg
↑26%
from prior 12 mo
Lead time
23 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
лв51
12 mo avg
↓0%
from prior 12 mo
Methodology note: Figures reflect Sofia market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +BGN 8,191 | — | — |
| Gym | 🔒 5• (•%) | 🔒 +BGN 5••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 3•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +BGN 4••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 2•••• |
| EV Charger | 🔒 2• (•%) | 🔒 +BGN 4••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 3•••• |
| TV | 🔒 1••• (••%) | 🔒 +BGN 4••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 2•••• |
| Heating | 🔒 1••• (••%) | 🔒 +BGN 3••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 2•••• |
| Sauna | 🔒 6 (•%) | 🔒 +BGN 2••• (+•%) | 🔒 BGN 3•••• | 🔒 BGN 3•••• |
| Air conditioning | 🔒 1••• (••%) | 🔒 +BGN 2••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 2•••• |
| Internet | 🔒 1••• (••%) | 🔒 +BGN 5•• (+•%) | 🔒 BGN 3•••• | 🔒 BGN 3•••• |
| Barbecue | 🔒 3• (•%) | 🔒 +BGN 1•• (+•%) | 🔒 BGN 3•••• | 🔒 BGN 3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.4 nights)
4+ bedrooms (5.2 nights)
2 bedrooms (5.0 nights)
3 bedrooms (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms (BGN 51)
3 bedrooms (BGN 41)
2 bedrooms (BGN 34)
1 bedroom (BGN 26)
Professional host share
Professionally managed (82%)
Independent hosts (18%)
Over the 12 months ending August 2026, the Sofia market averaged 2,114 active Airbnb and VRBO listings, up 3% from a year earlier and up 23% over two years.
An average Sofia listing earns BGN29K/year. High-performing listings earn BGN55K, while low-performing listings earn BGN10K.
Average occupancy in Sofia is 46%, producing RevPAR of BGN55 per available night.
4+ bedroom listings generate the highest average annual revenue in Sofia, at BGN53K.
Rules vary across Sofia. Sofia: Lenient. No specific short-term rental regulations or registration requirements at municipal level. Hosts only need standard business registration and tax compliance. No occupancy rules, rental caps, or density limits. Minimal enforcement - authorities focus on tax collection rather than rental restrictions. Most hosts operate freely on platforms like Airbnb with little oversight. Verify requirements for the property's jurisdiction.
The Sofia Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 3% year-over-year, while RevPAR has increased 35%, suggesting demand is outpacing available supply.
RevPAR is highest in May and August; it is lowest in January and February.
The most common amenities are Kitchen (99%), Internet (95%), TV (95%). The strongest positive revenue associations are TV (+20%), Washing Machine (+18%), Heating (+13%).
Average daily rate in Sofia is BGN154, up 34% year-over-year. Rates peak in July and are lowest in September.
Guests in Sofia book an average of 24 days in advance, down 5% from last year. Booking windows range from 22 days for 1-bedroom listings to 38 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 25% higher than weekday occupancy.