Sofia
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Overview
Annual Rev
лв24.2k
12 mo avg
↑13%
from prior 12 mo
Occupancy rate
🔒 5•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 лв1••
12 mo avg
••.•%
from prior 12 mo
Lead time
23 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
лв50
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Sofia market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | 34 (2%) | +BGN 7,115 (+24%) | BGN 36,951 | BGN 29,836 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (5.8 nights)
1 bedroom (5.8 nights)
4+ bedrooms (5.5 nights)
2 bedrooms (5.0 nights)
3 bedrooms (4.1 nights)
Cleaning fee by bedroom
4+ bedrooms (BGN 51)
3 bedrooms (BGN 41)
2 bedrooms (BGN 33)
Studio (BGN 28)
1 bedroom (BGN 26)
Professional host share
Professionally managed (83%)
Independent hosts (17%)
As of May 2026, Sofia has 2,012 active Airbnb and VRBO listings. This represents a 7% decrease from the previous year.
The average Airbnb or VRBO in Sofia generates BGN27K per year. High-performing properties earn BGN51K/year, while low-performing properties earn BGN9K/year. This significant revenue variance suggests that market returns are highly sensitive to property positioning, as the gap between top performers and the average is nearly double.
Airbnb and VRBO can be profitable in Sofia. Average annual revenue is BGN27K with 47% occupancy. High-performing properties earn up to BGN51K/year. The 47% occupancy rate alongside the revenue spread indicates a market where competitive advantage is driven by capturing a disproportionate share of available demand.
The average occupancy rate for Airbnbs and VRBOs in Sofia is 47%. This occupancy level, combined with an average nightly rate of BGN141, results in a RevPAR (revenue per available room) of BGN48 per day.
4+ bedroom properties demonstrate the strongest performance in Sofia, with annual revenue of BGN52K. These properties balance operating costs and rental demand most effectively in the Sofia market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Sofia area. Sofia: Lenient. No specific short-term rental regulations or licensing requirements at municipal level. Hosts must register as sole traders for tax purposes and pay income tax, but compliance is voluntary. Minimal enforcement - many hosts operate informally without registration. No occupancy rules, rental caps, or density limits. Market largely self-regulated. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Sofia Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 7% year-over-year, while RevPAR has increased 13%. This indicates healthy demand growth outpacing supply, effectively tightening market conditions and providing upward pressure on individual listing performance.
Launch around September, 2-3 months before peak fall season (December peaks). This pre-peak timing lets you build reviews when competition is -19% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-May) when gaining traction is harder.
The most common amenities in Sofia listings include: Kitchen (98%), Tv (95%), Air Conditioning (91%), Washing Machine (91%), Heating (89%). Amenities that boost revenue the most include Tv, Washing Machine, Air Conditioning, with Tv properties earning approximately 13% more (BGN30K/year vs BGN27K/year).
Monthly estimated revenue per listing in Sofia over the last 12 months: May: BGN1K, June: BGN1K, July: BGN1K, August: BGN1K, September: BGN1K, October: BGN2K, November: BGN2K, December: BGN2K, January: BGN1K, February: BGN1K, March: BGN2K, April: BGN2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Sofia is BGN141, up 31% year-over-year. By property size: 1-bedroom properties average BGN115/night, 2-bedroom properties average BGN185/night, 3-bedroom properties average BGN261/night, 4+ bedroom properties average BGN403/night. Rates peak in April and are lowest in May.
Guests in Sofia book an average of 23 days in advance, down 20% from last year. By property size: 1-bedroom: 21 days, 2-bedroom: 27 days, 3-bedroom: 35 days, 4+ bedroom: 37 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Sofia Airbnb and VRBO market has seen the following changes: supply declined 7%, revenue per listing increased 13%, occupancy rose 2%, average nightly rates increased 31%, and lead time decreased 20%. These shifts reflect a condensing market where increased pricing power and shorter booking windows signal heightened consumer urgency.
In Sofia, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 27% higher occupancy than weekdays.