Borovets
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Overview
Annual Rev
лв24.7k
12 mo avg
↓4%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
лв258
12 mo avg
↑23%
from prior 12 mo
Lead time
27 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
лв58
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Borovets market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +BGN 59,865 | — | — |
| Pets Allowed | 🔒 2• (••%) | 🔒 +BGN 4•••• (+•••%) | 🔒 BGN 7•••• | 🔒 BGN 3•••• |
| Sauna | 🔒 1• (••%) | 🔒 +BGN 3•••• (+••%) | 🔒 BGN 8•••• | 🔒 BGN 4•••• |
| Hot Tub | 🔒 1• (••%) | 🔒 +BGN 3•••• (+••%) | 🔒 BGN 7•••• | 🔒 BGN 4•••• |
| Washing Machine | 🔒 2• (••%) | 🔒 +BGN 2•••• (+••%) | 🔒 BGN 6•••• | 🔒 BGN 4•••• |
| Pool | 🔒 9 (••%) | 🔒 +BGN 1•••• (+••%) | 🔒 BGN 7•••• | 🔒 BGN 5•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (30.3 nights)
1 bedroom (6.7 nights)
2 bedrooms (4.8 nights)
4+ bedrooms (4.8 nights)
Cleaning fee by bedroom
3 bedrooms (BGN 67)
4+ bedrooms (BGN 60)
2 bedrooms (BGN 36)
1 bedroom (BGN 23)
Professional host share
Independent hosts (62%)
Professionally managed (38%)
Over the 12 months ending August 2026, the Borovets market averaged 267 active Airbnb and VRBO listings, up 4% from a year earlier and up 50% over two years.
An average Borovets listing earns BGN23K/year. High-performing listings earn BGN81K, while low-performing listings earn BGN10K.
Average occupancy in Borovets is 18%, producing RevPAR of BGN54 per available night.
4+ bedroom listings generate the highest average annual revenue in Borovets, at BGN60K.
Rules vary across Borovets. Borovets: Lenient. No specific STR regulations, general business registration recommended. Minimal enforcement, hosts operate freely in resort area. Samokov: Lenient. Basic business registration suggested, no STR-specific rules. Very light enforcement, tourism encouraged. Sofia: Moderate. Business registration and tax compliance required, fire safety standards. Moderate enforcement in central areas, inconsistent elsewhere. Verify requirements for the property's jurisdiction.
The Borovets Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 23%, showing no clear supply-demand imbalance.
RevPAR is highest in February and January; it is lowest in October and April.
The most common amenities are TV (100%), Parking (100%), Kitchen (100%). The strongest positive revenue associations are Bbq (+156%), Pets Allowed (+141%), Hot Tub (+72%).
Average daily rate in Borovets is BGN348, up 41% year-over-year. Rates peak in May and are lowest in September.
Guests in Borovets book an average of 30 days in advance, up 10% from last year. Booking windows range from 26 days for 1-bedroom listings to 39 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 56% higher than weekday occupancy.