Borovets

As of May 2026, Borovets, Samokov, Sofia have 257 active Airbnb and VRBO listings. This represents a 1% decrease from the previous year.

The average Airbnb or VRBO in Borovets generates BGN21K per year. High-performing properties earn BGN74K/year, while low-performing properties earn BGN9K/year. This massive revenue variance suggests a market where top-tier assets capture a disproportionate share of demand, effectively polarizing returns between premium listings and the stagnant average.

Airbnb and VRBO can be profitable in Borovets. Average annual revenue is BGN21K with 18% occupancy. High-performing properties earn up to BGN74K/year. The low average occupancy relative to peak earnings indicates that successful operators are likely relying on high-margin seasonal spikes rather than consistent year-round utilization.

The average occupancy rate for Airbnbs and VRBOs in Borovets is 18%. This occupancy level, combined with an average nightly rate of BGN317, results in a RevPAR (revenue per available room) of BGN49 per day.

4+ bedroom properties demonstrate the strongest performance in Borovets, with annual revenue of BGN53K. These properties balance operating costs and rental demand most effectively in the Borovets market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Borovets area. Borovets: Lenient. No specific STR regulations, general business registration recommended. Minimal enforcement, hosts operate freely in resort area. Samokov: Lenient. Basic business registration suggested, no STR-specific rules. Very light enforcement, tourism encouraged. Sofia: Moderate. Business registration required, tax compliance expected. Growing enforcement in central areas, but many hosts operate informally outside core districts. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Borovets Airbnb and VRBO market is currently showing strong demand growth conditions. Supply has declined 1% year-over-year, while RevPAR has increased 11%. This indicates healthy demand growth outpacing supply, signaling a tightening market environment where existing hosts benefit from improved pricing power.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 72% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-May) when gaining traction is harder.

The most common amenities in Borovets listings include: Kitchen (100%), Tv (95%), Heating (90%), Balcony (57%), Parking (52%). Amenities that boost revenue the most include Bbq, Washing Machine, Hot Tub, with Bbq properties earning approximately 199% more (BGN81K/year vs BGN27K/year).

Monthly estimated revenue per listing in Borovets over the last 12 months: May: BGN476, June: BGN596, July: BGN1K, August: BGN2K, September: BGN1K, October: BGN799, November: BGN854, December: BGN2K, January: BGN3K, February: BGN4K, March: BGN1K, April: BGN777. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Borovets is BGN317, up 40% year-over-year. By property size: 1-bedroom properties average BGN161/night, 2-bedroom properties average BGN278/night, 3-bedroom properties average BGN261/night, 4+ bedroom properties average BGN849/night. Rates peak in October and are lowest in May.

Guests in Borovets book an average of 28 days in advance, down 5% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 30 days, 3-bedroom: 29 days, 4+ bedroom: 33 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Borovets Airbnb and VRBO market has seen the following changes: supply declined 1%, revenue per listing increased 11%, occupancy fell 16%, average nightly rates increased 40%, and lead time decreased 5%. These metrics reveal a shift toward a high-rate, low-volume model where revenue gains are driven by aggressive pricing rather than increased occupancy.

In Borovets, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 54% higher occupancy than weekdays.