Borovets
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Annual revenue (actual)
лв24.3k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
23%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
лв270
12 mo avg
↑30%
from prior 12 mo
Lead time
27 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
лв59
12 mo avg
↑7%
from prior 12 mo
Methodology note: Figures reflect Borovets market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +BGN 97,200 | — | — |
| Pool | 🔒 1• (••%) | 🔒 +BGN 7•••• (+•••%) | 🔒 BGN 1••••• | 🔒 BGN 4•••• |
| Sauna | 🔒 1• (••%) | 🔒 +BGN 6•••• (+•••%) | 🔒 BGN 1••••• | 🔒 BGN 3•••• |
| Air conditioning | 🔒 1• (••%) | 🔒 +BGN 4•••• (+•••%) | 🔒 BGN 8•••• | 🔒 BGN 4•••• |
| Hot Tub | 🔒 1• (••%) | 🔒 +BGN 4•••• (+•••%) | 🔒 BGN 8•••• | 🔒 BGN 4•••• |
| Gym | 🔒 6 (••%) | 🔒 +BGN 3•••• (+••%) | 🔒 BGN 8•••• | 🔒 BGN 5•••• |
| Washing Machine | 🔒 2• (••%) | 🔒 +BGN 2•••• (+••%) | 🔒 BGN 7•••• | 🔒 BGN 4•••• |
| Pets Allowed | 🔒 2• (••%) | 🔒 +BGN 1•••• (+••%) | 🔒 BGN 6•••• | 🔒 BGN 5•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (8.0 nights)
3 bedrooms (7.7 nights)
1 bedroom (5.3 nights)
2 bedrooms (3.9 nights)
4+ bedrooms (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms (BGN 65)
3 bedrooms (BGN 42)
Studio (BGN 39)
2 bedrooms (BGN 36)
1 bedroom (BGN 24)
Professional host share
Independent hosts (62%)
Professionally managed (38%)
Over the 12 months ending September 2026, the Borovets market averaged 270 active Airbnb and VRBO listings, up 6% from a year earlier and up 51% over two years.
An average Borovets listing earns BGN22K/year. High-performing listings earn BGN79K, while low-performing listings earn BGN9K.
Average occupancy in Borovets is 18%, producing RevPAR of BGN54 per available night.
4+ bedroom listings generate the highest average annual revenue in Borovets, at BGN57K.
Rules vary across Borovets. Borovets: Lenient. No specific short-term rental regulations. General business registration recommended but rarely enforced. Minimal oversight in practice. Samokov: Lenient. Basic business registration suggested, no rental-specific rules. Enforcement virtually non-existent for short-term rentals. Sofia: Moderate. Business registration required, tourist tax collection mandatory. Some enforcement in central areas, though many hosts operate informally without consequences. Growing regulatory attention. Verify requirements for the property's jurisdiction.
The Borovets Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has increased 21%, showing no clear supply-demand imbalance.
RevPAR is highest in February and January; it is lowest in October and April.
The most common amenities are TV (98%), Kitchen (98%), Heating (96%). The strongest positive revenue associations are Bbq (+313%), Pool (+194%), Sauna (+166%).
Average daily rate in Borovets is BGN354, up 41% year-over-year. Rates peak in May and are lowest in August.
Guests in Borovets book an average of 30 days in advance, up 10% from last year. Booking windows range from 26 days for 1-bedroom listings to 38 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 58% higher than weekday occupancy.
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