Midtown, UNCW & Wrightsville Sound, Wilmington (NC) Airbnb revenue and occupancy data
What Airbnb listings in Midtown, UNCW & Wrightsville Sound earn, how often they're booked, and how that compares with the rest of Wilmington (NC), NC.
Over the past 12 months, regularly available listings in Midtown, UNCW & Wrightsville Sound earned $29,262 on average, were booked for 51% of the nights they were open, and averaged $273 a night. The median gross yield, before expenses, is 11.5%.
Yearly revenue
$29,262
Occupancy
51%
Nightly rate
$273
Gross yield
11.5%
before expenses
Median of 312 listings
Active listings
350
My take on Midtown, UNCW & Wrightsville Sound
In Midtown, UNCW & Wrightsville Sound, one-bedroom listings averaged $20,975 in trailing-year booking revenue, below the wider market's $27,173 for that size. Yet the one-bedroom group's median potential gross yield was 19.9%, compared with 10.7% across the market.
That yield measures revenue potential relative to home value before expenses, financing and taxes; it is not a take-home return. The difference makes one-bedroom comparables worth examining, while the price and costs of a specific property remain essential to the decision.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Midtown, UNCW & Wrightsville Sound?
Regularly available Airbnb listings in Midtown, UNCW & Wrightsville Sound earned an average of $29,262 over the past 12 months. That is 26% less than the Wilmington (NC), NC average of $39,768. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Midtown, UNCW & Wrightsville Sound?
Listings in Midtown, UNCW & Wrightsville Sound were booked for an average of 51% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Wilmington (NC), NC average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Midtown, UNCW & Wrightsville Sound?
The average nightly rate in Midtown, UNCW & Wrightsville Sound was $273 over the past 12 months, including cleaning fees. That is 38% lower than the Wilmington (NC), NC average of $442.
Is an Airbnb in Midtown, UNCW & Wrightsville Sound profitable?
For homes with a matched home value, the median room-revenue potential in Midtown, UNCW & Wrightsville Sound is $35,472 a year and the median gross yield is 11.5%. Gross yield is 2.9 points higher than the Wilmington (NC), NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Midtown, UNCW & Wrightsville Sound by bedroom count?
One-bedroom homes have the highest gross yield in Midtown, UNCW & Wrightsville Sound, at 19.9%. The table shows average yearly revenue and median gross yield for each home size, with the Wilmington (NC), NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 9 listings | $21,461 Wilmington (NC), NC: $31,308 | – |
| 1 bedroom 70 listings | $20,975 Wilmington (NC), NC: $27,173 | 19.9% Wilmington (NC), NC: 10.7% |
| 2 bedrooms 87 listings | $26,347 Wilmington (NC), NC: $32,395 | 13.1% Wilmington (NC), NC: 9.9% |
| 3 bedrooms 138 listings | $29,493 Wilmington (NC), NC: $36,773 | 9.7% Wilmington (NC), NC: 8.3% |
| 4+ bedrooms 46 listings | $48,219 Wilmington (NC), NC: $54,514 | 6.2% Wilmington (NC), NC: 6.6% |
How does Midtown, UNCW & Wrightsville Sound compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Midtown, UNCW & Wrightsville Sound This area 350 listings | $29,262 | 51% | $273 | 11.5% |
| Wilmington (NC), NC market 6,617 listings | $39,768 | 50% | $442 | 8.6% |
| Downtown & Northern Riverfront 236 listings | $36,041 | 49% | $315 | 12.9% |
| Wrightsville Beach 503 listings | $52,795 | 52% | $571 | 4.6% |
| North Wilmington & Countryside 93 listings | $33,768 | 55% | $332 | 10.7% |
| South Wilmington & Masonboro 187 listings | $32,833 | 53% | $301 | 9.8% |
Where is Midtown, UNCW & Wrightsville Sound?
The Wilmington (NC), NC market includes 20 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Midtown, UNCW, and Wrightsville Sound together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (350 in Midtown, UNCW & Wrightsville Sound). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Wilmington (NC), NC market page?
The market page summarizes all of Wilmington (NC), NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Midtown, UNCW & Wrightsville Sound
With BNBCalc Markets, compare Midtown, UNCW & Wrightsville Sound by bedroom count and performance level, see home prices, and browse its listings on the map.