Downtown & Northern Riverfront, Wilmington (NC) Airbnb revenue and occupancy data
What Airbnb listings in Downtown & Northern Riverfront earn, how often they're booked, and how that compares with the rest of Wilmington (NC), NC.
Over the past 12 months, regularly available listings in Downtown & Northern Riverfront earned $36,041 on average, were booked for 49% of the nights they were open, and averaged $315 a night. The median gross yield, before expenses, is 12.9%.
Yearly revenue
$36,041
Occupancy
49%
Nightly rate
$315
Gross yield
12.9%
before expenses
Median of 221 listings
Active listings
236
My take on Downtown & Northern Riverfront
Downtown & Northern Riverfront averaged $36,041 in trailing-year booking revenue, below the wider market's $39,768. But its median potential gross yield was 12.9%, compared with 8.6% across the market.
Yield adds purchase-price context that booking revenue alone misses. It is a potential figure before expenses, financing and taxes, not a take-home return. A property's price and operating costs still matter when applying the area figures to a purchase.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Downtown & Northern Riverfront?
Regularly available Airbnb listings in Downtown & Northern Riverfront earned an average of $36,041 over the past 12 months. That is 9% less than the Wilmington (NC), NC average of $39,768. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Downtown & Northern Riverfront?
Listings in Downtown & Northern Riverfront were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Wilmington (NC), NC average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Downtown & Northern Riverfront?
The average nightly rate in Downtown & Northern Riverfront was $315 over the past 12 months, including cleaning fees. That is 29% lower than the Wilmington (NC), NC average of $442.
Is an Airbnb in Downtown & Northern Riverfront profitable?
For homes with a matched home value, the median room-revenue potential in Downtown & Northern Riverfront is $37,892 a year and the median gross yield is 12.9%. Gross yield is 4.3 points higher than the Wilmington (NC), NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Downtown & Northern Riverfront by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Wilmington (NC), NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 9 listings | $33,412 Wilmington (NC), NC: $31,308 | – |
| 1 bedroom 108 listings | $24,761 Wilmington (NC), NC: $27,173 | 9.8% Wilmington (NC), NC: 10.7% |
| 2 bedrooms 105 listings | $47,507 Wilmington (NC), NC: $32,395 | 23.1% Wilmington (NC), NC: 9.9% |
| 3 bedrooms 11 listings | $28,619 Wilmington (NC), NC: $36,773 | 10.9% Wilmington (NC), NC: 8.3% |
How does Downtown & Northern Riverfront compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Downtown & Northern Riverfront This area 236 listings | $36,041 | 49% | $315 | 12.9% |
| Wilmington (NC), NC market 6,617 listings | $39,768 | 50% | $442 | 8.6% |
| Midtown, UNCW & Wrightsville Sound 350 listings | $29,262 | 51% | $273 | 11.5% |
| Central Wilmington & River Approaches 331 listings | $27,743 | 50% | $258 | 10.3% |
| South Wilmington & Masonboro 187 listings | $32,833 | 53% | $301 | 9.8% |
| Leland & Brunswick River 21 listings | $23,097 | 51% | $235 | 9.3% |
Where is Downtown & Northern Riverfront?
The Wilmington (NC), NC market includes 20 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Downtown and Northern Riverfront together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (236 in Downtown & Northern Riverfront). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Wilmington (NC), NC market page?
The market page summarizes all of Wilmington (NC), NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Downtown & Northern Riverfront
With BNBCalc Markets, compare Downtown & Northern Riverfront by bedroom count and performance level, see home prices, and browse its listings on the map.