Southeast Traverse City, MI Airbnb revenue and occupancy data
What Airbnb listings in Southeast Traverse City earn, how often they're booked, and how that compares with the rest of Traverse City, MI.
Over the past 12 months, regularly available listings in Southeast Traverse City earned $34,739 on average, were booked for 50% of the nights they were open, and averaged $361 a night. The median gross yield, before expenses, is 14.2%.
Yearly revenue
$34,739
Occupancy
50%
Nightly rate
$361
Gross yield
14.2%
before expenses
Median of 55 listings
Active listings
57
My take on Southeast Traverse City
Southeast Traverse City averaged $34,739 in trailing-year booking revenue, compared with $32,039 across Traverse City, MI. Median annual room-revenue potential, however, is $44,141 locally, almost identical to the market figure of $44,014.
These figures are not interchangeable: trailing-year revenue is an average across rental listings, while potential is a median for a different matched home-value group. The close potential figures are a reason to compare relevant listings rather than assume a large area-wide advantage for a specific property.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Southeast Traverse City?
Regularly available Airbnb listings in Southeast Traverse City earned an average of $34,739 over the past 12 months. That is 8% more than the Traverse City, MI average of $32,039. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Southeast Traverse City?
Listings in Southeast Traverse City were booked for an average of 50% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Traverse City, MI average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Southeast Traverse City?
The average nightly rate in Southeast Traverse City was $361 over the past 12 months, including cleaning fees. That is 6% lower than the Traverse City, MI average of $384.
Is an Airbnb in Southeast Traverse City profitable?
For homes with a matched home value, the median room-revenue potential in Southeast Traverse City is $44,141 a year and the median gross yield is 14.2%. Gross yield is 1.0 points higher than the Traverse City, MI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow does Southeast Traverse City compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Southeast Traverse City This area 57 listings | $34,739 | 50% | $361 | 14.2% |
| Traverse City, MI market 3,384 listings | $32,039 | 49% | $384 | 13.2% |
| East and Northeast Traverse City 189 listings | $30,993 | 48% | $310 | 13.1% |
| Downtown, Commons and Bayfront 226 listings | $35,215 | 48% | $355 | 12.6% |
| Northwest Traverse City 76 listings | $37,315 | 46% | $389 | 11.6% |
| East Bay Township 209 listings | $38,177 | 46% | $463 | 13.8% |
Where is Southeast Traverse City?
The Traverse City, MI market includes 45 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (57 in Southeast Traverse City). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Traverse City, MI market page?
The market page summarizes all of Traverse City, MI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Southeast Traverse City
With BNBCalc Markets, compare Southeast Traverse City by bedroom count and performance level, see home prices, and browse its listings on the map.