Northwest Traverse City, MI Airbnb revenue and occupancy data
What Airbnb listings in Northwest Traverse City earn, how often they're booked, and how that compares with the rest of Traverse City, MI.
Over the past 12 months, regularly available listings in Northwest Traverse City earned $37,315 on average, were booked for 46% of the nights they were open, and averaged $389 a night. The median gross yield, before expenses, is 11.6%.
Yearly revenue
$37,315
Occupancy
46%
Nightly rate
$389
Gross yield
11.6%
before expenses
Median of 76 listings
Active listings
76
My take on Northwest Traverse City
In Northwest Traverse City, trailing-year booking revenue averaged $37,315, above the Traverse City, MI market average of $32,039. But median potential gross yield was 11.6%, below the wider market’s 13.2%.
Potential gross yield uses annual room-revenue potential, not the trailing-year booking revenue average, and is before expenses, financing and taxes. The gap is a reason to weigh a property’s purchase price against its expected room revenue rather than treating the higher area revenue as a better return.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Northwest Traverse City?
Regularly available Airbnb listings in Northwest Traverse City earned an average of $37,315 over the past 12 months. That is 16% more than the Traverse City, MI average of $32,039. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Northwest Traverse City?
Listings in Northwest Traverse City were booked for an average of 46% of the nights they were open for booking over the past 12 months. That is 3 points lower than the Traverse City, MI average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Northwest Traverse City?
The average nightly rate in Northwest Traverse City was $389 over the past 12 months, including cleaning fees. That is 1% higher than the Traverse City, MI average of $384.
Is an Airbnb in Northwest Traverse City profitable?
For homes with a matched home value, the median room-revenue potential in Northwest Traverse City is $47,986 a year and the median gross yield is 11.6%. Gross yield is 1.6 points lower than the Traverse City, MI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow does Northwest Traverse City compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Northwest Traverse City This area 76 listings | $37,315 | 46% | $389 | 11.6% |
| Traverse City, MI market 3,384 listings | $32,039 | 49% | $384 | 13.2% |
| Downtown, Commons and Bayfront 226 listings | $35,215 | 48% | $355 | 12.6% |
| East and Northeast Traverse City 189 listings | $30,993 | 48% | $310 | 13.1% |
| Southeast Traverse City 57 listings | $34,739 | 50% | $361 | 14.2% |
| Elmwood and Greilickville 43 listings | $43,053 | 51% | $498 | 13.0% |
Where is Northwest Traverse City?
The Traverse City, MI market includes 45 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (76 in Northwest Traverse City). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Traverse City, MI market page?
The market page summarizes all of Traverse City, MI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Northwest Traverse City
With BNBCalc Markets, compare Northwest Traverse City by bedroom count and performance level, see home prices, and browse its listings on the map.