Traverse City, MI
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Overview
Annual Rev
$47.8k
12 mo avg
↑0%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$316
12 mo avg
↑15%
from prior 12 mo
Lead time
40 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
$92
12 mo avg
↓8%
from prior 12 mo
Methodology note: Figures reflect Traverse City market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +23% $10,993/yr |
| Heating | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.9 nights)
4+ bedrooms (5.7 nights)
2 bedrooms (5.3 nights)
1 bedroom (5.0 nights)
Cleaning fee by bedroom
4+ bedrooms ($259)
3 bedrooms ($169)
2 bedrooms ($121)
1 bedroom ($84)
Professional host share
Professionally managed (77%)
Independent hosts (23%)
Housing market signals
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Over the 12 months ending August 2026, the Traverse City market averaged 6,099 active Airbnb and VRBO listings, up 6% from a year earlier and up 40% over two years.
An average Traverse City listing earns $39K/year. High-performing listings earn $91K, while low-performing listings earn $20K.
Median Traverse City home prices by size are 1-bedroom $301K, 2-bedroom $212K, 3-bedroom $307K, and 4+ bedroom $469K.
Average gross yield is 11%, reaching 27% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Traverse City is 28%, producing RevPAR of $78 per available night.
2-bedroom listings have the highest average gross yield at 15%. They average $35K/year in revenue against a $212K median purchase price.
Rules vary across Traverse City. Traverse City: Moderate. Registration required, safety inspections, occupancy limits. Generally enforced in residential areas with complaint-based action. Petoskey: Moderate. Business license required, zoning restrictions in some districts, local contact needed. Enforcement through complaints and periodic checks. Charlevoix: Lenient. Basic registration, follows state law requirements. Light enforcement, mainly complaint-driven. Sleeping Bear Dunes: Strict. National Park Service restrictions, township permits required, limited zones allowed. Active enforcement in park boundaries. Verify requirements for the property's jurisdiction.
The Traverse City Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has increased 2%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in March and April.
The most common amenities are TV (96%), Kitchen (96%), Heating (94%). The strongest positive revenue associations are Washing Machine (+52%), Internet (+40%), Hot Tub (+38%).
Average daily rate in Traverse City is $326, up 14% year-over-year. Rates peak in July and are lowest in March.
Guests in Traverse City book an average of 40 days in advance, down 2% from last year. Booking windows range from 34 days for 1-bedroom listings to 49 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 59% higher than weekday occupancy.