Traverse City, MI
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Annual revenue (actual)
$48.3k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
34%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$323
12 mo avg
↑17%
from prior 12 mo
Gross yield
12.4%
Current potential
↓0.3 pts
vs prior-year prices
Lead time
43 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
$101
12 mo avg
↑18%
from prior 12 mo
Methodology note: Figures reflect Traverse City market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Osceola Country | $46.1K 27 listings | 21.8% 27 listings |
| Harrison and Clare Country | $31.9K 39 listings | 19.8% 39 listings |
| Inland Mason Country | $49.8K 14 listings | 19.0% 14 listings |
| St. Helen and Eastern Roscommon | $27.7K 16 listings | 18.2% 16 listings |
| Kalkaska and Northern Lake Country | $40.6K 39 listings | 16.9% 39 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Sauna | +23% $11,100/yr |
| Hot Tub | 🔒 +2•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.9 nights)
4+ bedrooms (5.7 nights)
1 bedroom (5.2 nights)
2 bedrooms (5.1 nights)
Studio (4.4 nights)
Cleaning fee by bedroom
4+ bedrooms ($263)
3 bedrooms ($167)
2 bedrooms ($122)
1 bedroom ($84)
Studio ($71)
Professional host share
Professionally managed (57%)
Independent hosts (43%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Traverse City going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Traverse City market averaged 6,142 active Airbnb and VRBO listings, up 7% from a year earlier and up 41% over two years.
An average Traverse City listing earns $39K/year. High-performing listings earn $91K, while low-performing listings earn $19K.
Median Traverse City home prices by size are 1-bedroom $296K, 2-bedroom $208K, 3-bedroom $304K, and 4+ bedroom $461K.
Average occupancy in Traverse City is 28%, producing RevPAR of $82 per available night.
Rules vary across Traverse City. Traverse City: Moderate. Registration required, safety inspections, zoning compliance. Enforcement active in residential zones with complaints driving action. Petoskey: Moderate. Business license and registration mandatory, occupancy limits enforced. City actively monitors compliance and issues violations. Charlevoix: Lenient. Business license required but minimal oversight. Light enforcement, primarily complaint-driven. Sleeping Bear Dunes: Strict. National Park Service heavily restricts STRs within park boundaries. Township regulations vary but enforcement is active where prohibited. Verify requirements for the property's jurisdiction.
The Traverse City Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 14%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in March and April.
The most common amenities are Heating (97%), TV (96%), Parking (96%). The strongest positive revenue associations are Washing Machine (+51%), Internet (+49%), Hot Tub (+37%).
Average daily rate in Traverse City is $330, up 15% year-over-year. Rates peak in July and are lowest in March.
Guests in Traverse City book an average of 41 days in advance, up 5% from last year. Booking windows range from 35 days for 1-bedroom listings to 50 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 63% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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