Northern and Eastern Lake County, Traverse City Airbnb revenue and occupancy data
What Airbnb listings in Northern and Eastern Lake County earn, how often they're booked, and how that compares with the rest of Traverse City, MI.
Over the past 12 months, regularly available listings in Northern and Eastern Lake County earned $25,705 on average, were booked for 48% of the nights they were open, and averaged $276 a night. The median gross yield, before expenses, is 13.3%.
Yearly revenue
$25,705
Occupancy
48%
Nightly rate
$276
Gross yield
13.3%
before expenses
Median of 29 listings
Active listings
61
My take on Northern and Eastern Lake County
In Northern and Eastern Lake County, 48% of available nights were booked on average, close to 49% across Traverse City, MI. The average nightly rate was $276, compared with $384 in the wider market. For a property in this area, compare both the rates and the share of available nights booked by similar local rentals. Applying the market-wide rate could overstate what the area figures support, even though occupancy is close to the market average.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Northern and Eastern Lake County?
Regularly available Airbnb listings in Northern and Eastern Lake County earned an average of $25,705 over the past 12 months. That is 20% less than the Traverse City, MI average of $32,039. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Northern and Eastern Lake County?
Listings in Northern and Eastern Lake County were booked for an average of 48% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Traverse City, MI average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Northern and Eastern Lake County?
The average nightly rate in Northern and Eastern Lake County was $276 over the past 12 months, including cleaning fees. That is 28% lower than the Traverse City, MI average of $384.
Is an Airbnb in Northern and Eastern Lake County profitable?
For homes with a matched home value, the median room-revenue potential in Northern and Eastern Lake County is $31,070 a year and the median gross yield is 13.3%. Gross yield is 0.1 points higher than the Traverse City, MI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Northern and Eastern Lake County by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Traverse City, MI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 6 listings | $14,104 Traverse City, MI: $23,673 | Not enough data Traverse City, MI: 12.9% |
| 2 bedrooms 19 listings | $21,526 Traverse City, MI: $27,047 | 15.2% Traverse City, MI: 13.5% |
| 3 bedrooms 18 listings | $25,708 Traverse City, MI: $34,386 | 11.5% Traverse City, MI: 13.3% |
| 4+ bedrooms 15 listings | $37,422 Traverse City, MI: $50,486 | Not enough data Traverse City, MI: 12.2% |
How does Northern and Eastern Lake County compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Northern and Eastern Lake County This area 61 listings | $25,705 | 48% | $276 | 13.3% |
| Traverse City, MI market 3,384 listings | $32,039 | 49% | $384 | 13.2% |
| Baldwin and Southern Lake County 61 listings | $25,638 | 52% | $270 | 17.6% |
| Cadillac and Mitchell Lakes Country 48 listings | $30,870 | 47% | $326 | 13.0% |
| Osceola Country 75 listings | $34,532 | 52% | $303 | 23.4% |
| Manistee and Surrounding Townships 127 listings | $26,382 | 47% | $341 | 13.5% |
Where is Northern and Eastern Lake County?
The Traverse City, MI market includes 45 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (61 in Northern and Eastern Lake County). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Traverse City, MI market page?
The market page summarizes all of Traverse City, MI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Northern and Eastern Lake County
With BNBCalc Markets, compare Northern and Eastern Lake County by bedroom count and performance level, see home prices, and browse its listings on the map.