Osceola Country, Traverse City Airbnb revenue and occupancy data
What Airbnb listings in Osceola Country earn, how often they're booked, and how that compares with the rest of Traverse City, MI.
Over the past 12 months, regularly available listings in Osceola Country earned $34,532 on average, were booked for 52% of the nights they were open, and averaged $303 a night. The median gross yield, before expenses, is 23.4%.
Yearly revenue
$34,532
Occupancy
52%
Nightly rate
$303
Gross yield
23.4%
before expenses
Median of 26 listings
Active listings
75
My take on Osceola Country
Osceola Country averaged $34,532 in trailing-year booking revenue, above the $32,039 average for Traverse City, MI, despite a lower average nightly rate.
Median potential gross yield is 23.4%, compared with 13.2% across the wider market. That yield comes from a different matched home-value group and is before expenses, financing and taxes; it is not realized profit. The larger gap in yield makes purchase-price context especially important, rather than judging a property on booking revenue alone.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Osceola Country?
Regularly available Airbnb listings in Osceola Country earned an average of $34,532 over the past 12 months. That is 8% more than the Traverse City, MI average of $32,039. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Osceola Country?
Listings in Osceola Country were booked for an average of 52% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Traverse City, MI average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Osceola Country?
The average nightly rate in Osceola Country was $303 over the past 12 months, including cleaning fees. That is 21% lower than the Traverse City, MI average of $384.
Is an Airbnb in Osceola Country profitable?
For homes with a matched home value, the median room-revenue potential in Osceola Country is $49,122 a year and the median gross yield is 23.4%. Gross yield is 10.2 points higher than the Traverse City, MI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Osceola Country by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Traverse City, MI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 13 listings | $18,011 Traverse City, MI: $23,673 | Not enough data Traverse City, MI: 12.9% |
| 2 bedrooms 30 listings | $29,499 Traverse City, MI: $27,047 | 18.6% Traverse City, MI: 13.5% |
| 3 bedrooms 19 listings | $42,481 Traverse City, MI: $34,386 | 26.8% Traverse City, MI: 13.3% |
| 4+ bedrooms 13 listings | $51,051 Traverse City, MI: $50,486 | Not enough data Traverse City, MI: 12.2% |
How does Osceola Country compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Osceola Country This area 75 listings | $34,532 | 52% | $303 | 23.4% |
| Traverse City, MI market 3,384 listings | $32,039 | 49% | $384 | 13.2% |
| Harrison and Clare Country 77 listings | $26,061 | 52% | $288 | 20.3% |
| Cadillac and Mitchell Lakes Country 48 listings | $30,870 | 47% | $326 | 13.0% |
| Northern and Eastern Lake County 61 listings | $25,705 | 48% | $276 | 13.3% |
| Lake City and Missaukee Country 31 listings | $21,665 | 45% | $277 | 13.6% |
Where is Osceola Country?
The Traverse City, MI market includes 45 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
Loading map…
About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (75 in Osceola Country). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Traverse City, MI market page?
The market page summarizes all of Traverse City, MI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Osceola Country
With BNBCalc Markets, compare Osceola Country by bedroom count and performance level, see home prices, and browse its listings on the map.