Baldwin and Southern Lake County, Traverse City Airbnb revenue and occupancy data
What Airbnb listings in Baldwin and Southern Lake County earn, how often they're booked, and how that compares with the rest of Traverse City, MI.
Over the past 12 months, regularly available listings in Baldwin and Southern Lake County earned $25,638 on average, were booked for 52% of the nights they were open, and averaged $270 a night. The median gross yield, before expenses, is 17.6%.
Yearly revenue
$25,638
Occupancy
52%
Nightly rate
$270
Gross yield
17.6%
before expenses
Median of 38 listings
Active listings
61
My take on Baldwin and Southern Lake County
Baldwin and Southern Lake County booked 52% of available nights, a higher share than the wider market, but average trailing-year booking revenue was lower at $25,638 versus $32,039.
Median potential gross yield tells a different story: 17.6% locally versus 13.2% across the market. The yield is calculated for a different matched home-value group and is before expenses, financing and taxes. A fuller calendar does not necessarily mean higher revenue or a stronger return on the purchase price.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Baldwin and Southern Lake County?
Regularly available Airbnb listings in Baldwin and Southern Lake County earned an average of $25,638 over the past 12 months. That is 20% less than the Traverse City, MI average of $32,039. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Baldwin and Southern Lake County?
Listings in Baldwin and Southern Lake County were booked for an average of 52% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Traverse City, MI average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Baldwin and Southern Lake County?
The average nightly rate in Baldwin and Southern Lake County was $270 over the past 12 months, including cleaning fees. That is 30% lower than the Traverse City, MI average of $384.
Is an Airbnb in Baldwin and Southern Lake County profitable?
For homes with a matched home value, the median room-revenue potential in Baldwin and Southern Lake County is $35,727 a year and the median gross yield is 17.6%. Gross yield is 4.4 points higher than the Traverse City, MI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Baldwin and Southern Lake County by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Traverse City, MI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 7 listings | $17,220 Traverse City, MI: $23,673 | Not enough data Traverse City, MI: 12.9% |
| 2 bedrooms 27 listings | $23,798 Traverse City, MI: $27,047 | 19.3% Traverse City, MI: 13.5% |
| 3 bedrooms 22 listings | $31,613 Traverse City, MI: $34,386 | 16.4% Traverse City, MI: 13.3% |
How does Baldwin and Southern Lake County compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Baldwin and Southern Lake County This area 61 listings | $25,638 | 52% | $270 | 17.6% |
| Traverse City, MI market 3,384 listings | $32,039 | 49% | $384 | 13.2% |
| Northern and Eastern Lake County 61 listings | $25,705 | 48% | $276 | 13.3% |
| Ludington and Pere Marquette 86 listings | $22,468 | 48% | $303 | 13.6% |
| Hamlin Lake and Township 48 listings | $22,923 | 53% | $320 | 14.5% |
| Manistee and Surrounding Townships 127 listings | $26,382 | 47% | $341 | 13.5% |
Where is Baldwin and Southern Lake County?
The Traverse City, MI market includes 45 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (61 in Baldwin and Southern Lake County). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Traverse City, MI market page?
The market page summarizes all of Traverse City, MI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Baldwin and Southern Lake County
With BNBCalc Markets, compare Baldwin and Southern Lake County by bedroom count and performance level, see home prices, and browse its listings on the map.