Wausau City, Tomah Airbnb revenue and occupancy data
What Airbnb listings in Wausau City earn, how often they're booked, and how that compares with the rest of Tomah, WI.
Over the past 12 months, regularly available listings in Wausau City earned $23,439 on average, were booked for 53% of the nights they were open, and averaged $219 a night. The median gross yield, before expenses, is 14.8%.
Yearly revenue
$23,439
Occupancy
53%
Nightly rate
$219
Gross yield
14.8%
before expenses
Median of 45 listings
Active listings
60
My take on Wausau City
Wausau City booked 53% of available nights on average, slightly more than 50% across the wider Tomah, WI market. Yet average trailing-year booking revenue was $23,439 locally, compared with $31,863 market-wide. Higher occupancy did not mean higher revenue in these area figures. When reviewing a property, compare its nightly rates and booking history with similar rentals rather than relying on occupancy by itself.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Wausau City?
Regularly available Airbnb listings in Wausau City earned an average of $23,439 over the past 12 months. That is 26% less than the Tomah, WI average of $31,863. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Wausau City?
Listings in Wausau City were booked for an average of 53% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Tomah, WI average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Wausau City?
The average nightly rate in Wausau City was $219 over the past 12 months, including cleaning fees. That is 38% lower than the Tomah, WI average of $352.
Is an Airbnb in Wausau City profitable?
For homes with a matched home value, the median room-revenue potential in Wausau City is $32,418 a year and the median gross yield is 14.8%. Gross yield is 0.5 points higher than the Tomah, WI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Wausau City by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Tomah, WI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 13 listings | $14,810 Tomah, WI: $17,121 | Not enough data Tomah, WI: 13.3% |
| 2 bedrooms 12 listings | $22,921 Tomah, WI: $24,329 | 18.3% Tomah, WI: 15.3% |
| 3 bedrooms 23 listings | $24,708 Tomah, WI: $28,975 | 14.2% Tomah, WI: 13.7% |
| 4+ bedrooms 11 listings | $32,635 Tomah, WI: $48,515 | 14.0% Tomah, WI: 15.5% |
How does Wausau City compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Wausau City This area 60 listings | $23,439 | 53% | $219 | 14.8% |
| Tomah, WI market 966 listings | $31,863 | 50% | $352 | 14.3% |
| Rome Lakes and Northern Adams Country 37 listings | $42,263 | 54% | $424 | 14.5% |
| Eastern Castle Rock, Adams and Friendship 38 listings | $35,414 | 46% | $372 | 15.3% |
| Montello, Oxford and Marquette Lakes 43 listings | $29,355 | 47% | $309 | 15.9% |
| French Island 21 listings | $24,773 | 50% | $255 | 15.1% |
Where is Wausau City?
The Tomah, WI market includes 31 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
Loading map…
About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (60 in Wausau City). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Tomah, WI market page?
The market page summarizes all of Tomah, WI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Wausau City
With BNBCalc Markets, compare Wausau City by bedroom count and performance level, see home prices, and browse its listings on the map.