Montello, Oxford and Marquette Lakes, Tomah Airbnb revenue and occupancy data
What Airbnb listings in Montello, Oxford and Marquette Lakes earn, how often they're booked, and how that compares with the rest of Tomah, WI.
Over the past 12 months, regularly available listings in Montello, Oxford and Marquette Lakes earned $29,355 on average, were booked for 47% of the nights they were open, and averaged $309 a night. The median gross yield, before expenses, is 15.9%.
Yearly revenue
$29,355
Occupancy
47%
Nightly rate
$309
Gross yield
15.9%
before expenses
Median of 32 listings
Active listings
43
My take on Montello, Oxford and Marquette Lakes
Montello, Oxford and Marquette Lakes has lower average trailing-year booking revenue than the wider market, but higher median annual room-revenue potential. The revenue averages are $29,355 locally and $31,863 market-wide; median potential is $39,432 locally versus $36,148 market-wide.
Those figures describe different samples and measures. The higher potential figure is not a forecast of growth from the trailing-year average. Keep them separate when assessing a property rather than treating the difference as revenue an owner can expect to capture.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Montello, Oxford and Marquette Lakes?
Regularly available Airbnb listings in Montello, Oxford and Marquette Lakes earned an average of $29,355 over the past 12 months. That is 8% less than the Tomah, WI average of $31,863. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Montello, Oxford and Marquette Lakes?
Listings in Montello, Oxford and Marquette Lakes were booked for an average of 47% of the nights they were open for booking over the past 12 months. That is 3 points lower than the Tomah, WI average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Montello, Oxford and Marquette Lakes?
The average nightly rate in Montello, Oxford and Marquette Lakes was $309 over the past 12 months, including cleaning fees. That is 12% lower than the Tomah, WI average of $352.
Is an Airbnb in Montello, Oxford and Marquette Lakes profitable?
For homes with a matched home value, the median room-revenue potential in Montello, Oxford and Marquette Lakes is $39,432 a year and the median gross yield is 15.9%. Gross yield is 1.6 points higher than the Tomah, WI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow does Montello, Oxford and Marquette Lakes compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Montello, Oxford and Marquette Lakes This area 43 listings | $29,355 | 47% | $309 | 15.9% |
| Tomah, WI market 966 listings | $31,863 | 50% | $352 | 14.3% |
| Eastern Castle Rock, Adams and Friendship 38 listings | $35,414 | 46% | $372 | 15.3% |
| Rome Lakes and Northern Adams Country 37 listings | $42,263 | 54% | $424 | 14.5% |
| Wausau City 60 listings | $23,439 | 53% | $219 | 14.8% |
| La Crosse and Southern Bluff Edges 76 listings | $27,483 | 49% | $277 | 11.9% |
Where is Montello, Oxford and Marquette Lakes?
The Tomah, WI market includes 31 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Montello and Oxford and Marquette Lakes together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (43 in Montello, Oxford and Marquette Lakes). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Tomah, WI market page?
The market page summarizes all of Tomah, WI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Montello, Oxford and Marquette Lakes
With BNBCalc Markets, compare Montello, Oxford and Marquette Lakes by bedroom count and performance level, see home prices, and browse its listings on the map.