Tomah, WI
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Annual revenue (actual)
$38.9k
12 mo avg
↑11%
from prior 12 mo
Occupancy rate
32%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
$287
12 mo avg
↑19%
from prior 12 mo
Gross yield
12.8%
Current potential
↓0.6 pts
vs prior-year prices
Lead time
42 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
$82
12 mo avg
↑16%
from prior 12 mo
Methodology note: Figures reflect Tomah market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Western Castle Rock Lake | $61.3K 12 listings | 24.8% 12 listings |
| Rib Mountain, Schofield and Weston | $60.2K 9 listings | 20.6% 9 listings |
| Princeton, Berlin and Upper Fox Country | $66.9K 8 listings | 20.2% 8 listings |
| Mount Morris, Wild Rose and Northern Lakes | $50.4K 19 listings | 18.7% 19 listings |
| Hatfield and Lake Arbutus Country | $40.1K 6 listings | 18.3% 6 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +31% $12,063/yr |
| Sauna | 🔒 +2•% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (7.7 nights)
2 bedrooms (5.7 nights)
1 bedroom (5.1 nights)
3 bedrooms (5.0 nights)
4+ bedrooms (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($218)
3 bedrooms ($128)
2 bedrooms ($89)
Studio ($54)
1 bedroom ($52)
Professional host share
Independent hosts (62%)
Professionally managed (38%)
Housing market signals
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Are home values in Tomah going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Tomah market averaged 1,967 active Airbnb and VRBO listings, up 6% from a year earlier and up 45% over two years.
An average Tomah listing earns $36K/year. High-performing listings earn $80K, while low-performing listings earn $15K.
Median Tomah home prices by size are 1-bedroom $152K, 2-bedroom $224K, 3-bedroom $287K, and 4+ bedroom $325K.
Average occupancy in Tomah is 28%, producing RevPAR of $80 per available night.
Rules vary across Tomah. Wisconsin Dells: Lenient. No specific STR regulations or permits required at city level. Operates under standard lodging and tax rules. Minimal enforcement beyond tax collection. La Crosse: Moderate. Conditional use permit required, owner registration, safety inspections. Some neighborhood density concerns but enforcement is moderate and reactive. Tomah: Lenient. No specific STR ordinance. Requires standard business license and room tax collection. Light enforcement, primarily tax-focused. Verify requirements for the property's jurisdiction.
The Tomah Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has increased 28%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in March and February.
The most common amenities are Air Conditioning (98%), Heating (96%), Internet (96%). The strongest positive revenue associations are Hot Tub (+60%), Washing Machine (+56%), Internet (+54%).
Average daily rate in Tomah is $327, up 22% year-over-year. Rates peak in July and are lowest in April.
Guests in Tomah book an average of 40 days in advance, up 3% from last year. Booking windows range from 34 days for 1-bedroom listings to 50 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 87% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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