Tomah

As of May 2026, Wisconsin Dells, La Crosse, Tomah have 1,868 active Airbnb and VRBO listings. This represents a 1% decrease from the previous year.

The average Airbnb or VRBO in Tomah generates $33K per year. High-performing properties earn $73K/year, while low-performing properties earn $14K/year. This wide disparity suggests that specific asset utility drives revenue far more than market-wide demand, as stagnant supply levels fail to lift the performance of under-earning units.

Average home prices in Tomah vary by property size: 1-bedroom properties cost approximately $152K, 2-bedroom homes average $219K, 3-bedroom properties are around $283K, and 4+ bedroom homes average $320K. These prices reflect median home values across the Wisconsin Dells, La Crosse, Tomah area.

Airbnb and VRBO can be profitable in Tomah, with an average gross yield of 12% across all properties. High-performing properties achieve yields up to 27%, which is considered top for short-term rental investment. The gap between average and top-tier yields indicates that yield is heavily concentrated in a small subset of properties able to outperform the current 28% occupancy baseline.

The average occupancy rate for Airbnbs and VRBOs in Tomah is 28%. This occupancy level, combined with an average nightly rate of $307, results in a RevPAR (revenue per available room) of $64 per day.

4+ bedroom properties demonstrate the strongest performance in Tomah, with an average gross yield of 14% and annual revenue of $49K. These properties balance purchase price ($320K), operating costs, and rental demand most effectively in the Tomah market.

Short-term rental regulations vary by jurisdiction in the Tomah area. Wisconsin Dells: Lenient. No city-specific STR regulations beyond state lodging tax requirements. Operates under county tourism framework. Minimal enforcement given tourism-dependent economy. La Crosse: Moderate. Business license required, zoning compliance, safety inspections. Owner-occupancy required in some residential zones. Moderate enforcement with complaint-driven inspections. Tomah: Lenient. Basic business license and state lodging tax registration. No density limits or owner-occupancy rules. Light enforcement in small-town setting. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Tomah Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 1% year-over-year, while RevPAR has decreased 10%. This indicates balanced supply-demand dynamics, suggesting that the current contraction in revenue is linked to broader demand softening rather than an oversupply of short-term rental listings.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 44% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (April-March) when gaining traction is harder.

The most common amenities in Tomah listings include: Air Conditioning (97%), Kitchen (93%), Tv (83%), Washing Machine (76%), Heating (61%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Lake Access, with Hot Tub properties earning approximately 56% more ($78K/year vs $50K/year).

Monthly estimated revenue per listing in Tomah over the last 12 months: May: $2K, June: $3K, July: $3K, August: $3K, September: $2K, October: $2K, November: $2K, December: $2K, January: $1K, February: $1K, March: $1K, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Tomah is $307, up 23% year-over-year. By property size: 1-bedroom properties average $156/night, 2-bedroom properties average $210/night, 3-bedroom properties average $288/night, 4+ bedroom properties average $519/night. Rates peak in June and are lowest in May.

Guests in Tomah book an average of 37 days in advance, down 20% from last year. By property size: 1-bedroom: 31 days, 2-bedroom: 33 days, 3-bedroom: 36 days, 4+ bedroom: 46 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Tomah Airbnb and VRBO market has seen the following changes: supply declined 1%, revenue per listing decreased 10%, occupancy fell 8%, average nightly rates increased 23%, and lead time decreased 20%. These trends reflect a shift toward shorter booking windows and higher price sensitivity, where aggressive rate increases appear to be offsetting weaker occupancy volumes.

In Tomah, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 80% higher occupancy than weekdays.