Tomah, WI
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Overview
Annual Rev
$39.1k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$281
12 mo avg
↑18%
from prior 12 mo
Lead time
39 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
$76
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Tomah market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +28% $10,947/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.3 nights)
3 bedrooms (5.2 nights)
1 bedroom (4.6 nights)
4+ bedrooms (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($212)
3 bedrooms ($127)
2 bedrooms ($89)
1 bedroom ($51)
Professional host share
Professionally managed (59%)
Independent hosts (41%)
Housing market signals
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Over the 12 months ending August 2026, the Tomah market averaged 1,952 active Airbnb and VRBO listings, up 6% from a year earlier and up 44% over two years.
An average Tomah listing earns $37K/year. High-performing listings earn $80K, while low-performing listings earn $16K.
Median Tomah home prices by size are 1-bedroom $154K, 2-bedroom $226K, 3-bedroom $292K, and 4+ bedroom $327K.
Average gross yield is 13%, reaching 28% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Tomah is 28%, producing RevPAR of $76 per available night.
4+ bedroom listings have the highest average gross yield at 16%. They average $54K/year in revenue against a $327K median purchase price.
Rules vary across Tomah. Wisconsin Dells: Lenient. Business license required, basic safety standards. Tourism-focused economy, minimal enforcement of restrictions. La Crosse: Moderate. Rental dwelling license required, occupancy limits, safety inspections. Complaint-driven enforcement in residential areas. Tomah: Lenient. No specific STR regulations beyond general lodging requirements. Minimal oversight, hosts operate freely. Verify requirements for the property's jurisdiction.
The Tomah Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has increased 18%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in March and February.
The most common amenities are Air Conditioning (98%), Kitchen (96%), TV (95%). The strongest positive revenue associations are Hot Tub (+58%), Washing Machine (+50%), Bbq (+41%).
Average daily rate in Tomah is $323, up 22% year-over-year. Rates peak in July and are lowest in April.
Guests in Tomah book an average of 39 days in advance, down 5% from last year. Booking windows range from 33 days for 1-bedroom listings to 49 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 82% higher than weekday occupancy.