Eastern Castle Rock, Adams and Friendship, Tomah Airbnb revenue and occupancy data
What Airbnb listings in Eastern Castle Rock, Adams and Friendship earn, how often they're booked, and how that compares with the rest of Tomah, WI.
Over the past 12 months, regularly available listings in Eastern Castle Rock, Adams and Friendship earned $35,414 on average, were booked for 46% of the nights they were open, and averaged $372 a night. The median gross yield, before expenses, is 15.3%.
Yearly revenue
$35,414
Occupancy
46%
Nightly rate
$372
Gross yield
15.3%
before expenses
Median of 25 listings
Active listings
38
My take on Eastern Castle Rock, Adams and Friendship
Eastern Castle Rock, Adams and Friendship earns more on average than the wider market despite booking a smaller share of available nights. Average trailing-year booking revenue is $35,414, compared with $31,863 for the market. Occupancy is 46% versus 50%.
When evaluating a property, compare achievable nightly rates and booking patterns with similar listings rather than assuming it needs the market’s occupancy to reach the area’s average revenue.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Eastern Castle Rock, Adams and Friendship?
Regularly available Airbnb listings in Eastern Castle Rock, Adams and Friendship earned an average of $35,414 over the past 12 months. That is 11% more than the Tomah, WI average of $31,863. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Eastern Castle Rock, Adams and Friendship?
Listings in Eastern Castle Rock, Adams and Friendship were booked for an average of 46% of the nights they were open for booking over the past 12 months. That is 4 points lower than the Tomah, WI average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Eastern Castle Rock, Adams and Friendship?
The average nightly rate in Eastern Castle Rock, Adams and Friendship was $372 over the past 12 months, including cleaning fees. That is 6% higher than the Tomah, WI average of $352.
Is an Airbnb in Eastern Castle Rock, Adams and Friendship profitable?
For homes with a matched home value, the median room-revenue potential in Eastern Castle Rock, Adams and Friendship is $42,229 a year and the median gross yield is 15.3%. Gross yield is 1.0 points higher than the Tomah, WI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Eastern Castle Rock, Adams and Friendship by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Tomah, WI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 2 bedrooms 9 listings | $25,388 Tomah, WI: $24,329 | 15.2% Tomah, WI: 15.3% |
| 3 bedrooms 19 listings | $28,726 Tomah, WI: $28,975 | 15.6% Tomah, WI: 13.7% |
| 4+ bedrooms 9 listings | $61,586 Tomah, WI: $48,515 | Not enough data Tomah, WI: 15.5% |
How does Eastern Castle Rock, Adams and Friendship compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Eastern Castle Rock, Adams and Friendship This area 38 listings | $35,414 | 46% | $372 | 15.3% |
| Tomah, WI market 966 listings | $31,863 | 50% | $352 | 14.3% |
| Rome Lakes and Northern Adams Country 37 listings | $42,263 | 54% | $424 | 14.5% |
| Montello, Oxford and Marquette Lakes 43 listings | $29,355 | 47% | $309 | 15.9% |
| Wausau City 60 listings | $23,439 | 53% | $219 | 14.8% |
| La Crosse and Southern Bluff Edges 76 listings | $27,483 | 49% | $277 | 11.9% |
Where is Eastern Castle Rock, Adams and Friendship?
The Tomah, WI market includes 31 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Eastern Castle Rock and Adams and Friendship together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (38 in Eastern Castle Rock, Adams and Friendship). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Tomah, WI market page?
The market page summarizes all of Tomah, WI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Eastern Castle Rock, Adams and Friendship
With BNBCalc Markets, compare Eastern Castle Rock, Adams and Friendship by bedroom count and performance level, see home prices, and browse its listings on the map.