What Airbnb listings in Outer South County & Jefferson County earn, how often they're booked, and how that compares with the rest of St. Louis, MO.
This area is part of the broader St. Louis, MO rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
Outer South County & Jefferson County is one of 20 areas BNBCalc tracks in the St. Louis, MO market. Over the past 12 months, regularly available listings here earned $23,659 on average, were booked for 54% of the nights they were open, and averaged $218 a night. The median gross yield, before expenses, is 10.8%.
Yearly revenue
$23,659
Occupancy
54%
Nightly rate
$218
Gross yield
10.8%
before expenses
Median of 56 listings
Active listings
71
Regularly available Airbnb listings in Outer South County & Jefferson County earned an average of $23,659 over the past 12 months. That is 18% less than the St. Louis, MO average of $28,809. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Outer South County & Jefferson County were booked for an average of 54% of the nights they were open for booking over the past 12 months. That is 3 points higher than the St. Louis, MO average of 51%. Nights a host blocked off don't count.
The average nightly rate in Outer South County & Jefferson County was $218 over the past 12 months, including cleaning fees. That is 20% lower than the St. Louis, MO average of $272.
For homes with a matched home value, the median room-revenue potential in Outer South County & Jefferson County is $29,970 a year and the median gross yield is 10.8%. Gross yield is 2.9 points lower than the St. Louis, MO median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the St. Louis, MO figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 14 listings | $15,285 St. Louis, MO: $17,593 | Not enough data St. Louis, MO: 15.5% |
| 2 bedrooms 15 listings | $19,964 St. Louis, MO: $23,032 | 12.0% St. Louis, MO: 13.5% |
| 3 bedrooms 23 listings | $25,432 St. Louis, MO: $31,718 | 11.4% St. Louis, MO: 13.6% |
| 4+ bedrooms 19 listings | $30,602 St. Louis, MO: $48,319 | 7.1% St. Louis, MO: 12.4% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Outer South County & Jefferson County This area 71 listings | $23,659 | 54% | $218 | 10.8% |
| St. Louis, MO market 2,260 listings | $28,809 | 51% | $272 | 13.7% |
| Washington & Franklin County 105 listings | $27,613 | 47% | $277 | 13.8% |
| Central & West St. Louis County 164 listings | $25,811 | 53% | $238 | 15.0% |
| The Hill & Southwest St. Louis 146 listings | $21,325 | 58% | $182 | 13.1% |
| Dutchtown, Carondelet & South City 66 listings | $23,382 | 54% | $194 | 15.6% |
BNBCalc splits the St. Louis, MO market into 20 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it. This area combines Outer South County and Jefferson County, so BNBCalc reports one set of figures for all of it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (71 in Outer South County & Jefferson County). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of October 6, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of St. Louis, MO from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Outer South County & Jefferson County by bedroom count and performance level, see home prices, and browse its listings on the map.