What Airbnb listings in Washington & Franklin County earn, how often they're booked, and how that compares with the rest of St. Louis, MO.
This area is part of the broader St. Louis, MO rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
Washington & Franklin County is one of 20 areas BNBCalc tracks in the St. Louis, MO market. Over the past 12 months, regularly available listings here earned $27,613 on average, were booked for 47% of the nights they were open, and averaged $277 a night. The median gross yield, before expenses, is 13.8%.
Yearly revenue
$27,613
Occupancy
47%
Nightly rate
$277
Gross yield
13.8%
before expenses
Median of 79 listings
Active listings
105
Regularly available Airbnb listings in Washington & Franklin County earned an average of $27,613 over the past 12 months. That is 4% less than the St. Louis, MO average of $28,809. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Washington & Franklin County were booked for an average of 47% of the nights they were open for booking over the past 12 months. That is 4 points lower than the St. Louis, MO average of 51%. Nights a host blocked off don't count.
The average nightly rate in Washington & Franklin County was $277 over the past 12 months, including cleaning fees. That is 2% higher than the St. Louis, MO average of $272.
For homes with a matched home value, the median room-revenue potential in Washington & Franklin County is $32,357 a year and the median gross yield is 13.8%. Gross yield is 0.1 points higher than the St. Louis, MO median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHomes with four or more bedrooms have the highest gross yield in Washington & Franklin County, at 18.2%. The table shows average yearly revenue and median gross yield for each home size, with the St. Louis, MO figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 28 listings | $16,934 St. Louis, MO: $17,593 | 14.9% St. Louis, MO: 15.5% |
| 2 bedrooms 27 listings | $22,124 St. Louis, MO: $23,032 | 13.1% St. Louis, MO: 13.5% |
| 3 bedrooms 29 listings | $27,430 St. Louis, MO: $31,718 | 11.9% St. Louis, MO: 13.6% |
| 4+ bedrooms 18 listings | $55,122 St. Louis, MO: $48,319 | 18.2% St. Louis, MO: 12.4% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Washington & Franklin County This area 105 listings | $27,613 | 47% | $277 | 13.8% |
| St. Louis, MO market 2,260 listings | $28,809 | 51% | $272 | 13.7% |
| Outer South County & Jefferson County 71 listings | $23,659 | 54% | $218 | 10.8% |
| St. Peters, O’Fallon & Western St. Charles County 140 listings | $33,404 | 51% | $314 | 12.6% |
| Innsbrook Lakes 168 listings | $41,149 | 39% | $490 | 14.3% |
| Central & West St. Louis County 164 listings | $25,811 | 53% | $238 | 15.0% |
BNBCalc splits the St. Louis, MO market into 20 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it. This area combines Washington and Franklin County, so BNBCalc reports one set of figures for all of it.
Loading map…
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (105 in Washington & Franklin County). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of October 6, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of St. Louis, MO from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Washington & Franklin County by bedroom count and performance level, see home prices, and browse its listings on the map.