St. Louis, MO
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Annual revenue (actual)
$35k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
41%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$201
12 mo avg
↑19%
from prior 12 mo
Gross yield
12.4%
Current potential
↓0.1 pts
vs prior-year prices
Lead time
32 days
12 mo avg
↑0 days
from prior 12 mo
Revpar
$75
12 mo avg
↑11%
from prior 12 mo
Methodology note: Figures reflect St. Louis market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +19% $6,653/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.4 nights)
Studio (5.3 nights)
3 bedrooms (4.5 nights)
2 bedrooms (4.4 nights)
4+ bedrooms (4.1 nights)
Cleaning fee by bedroom
4+ bedrooms ($197)
3 bedrooms ($131)
2 bedrooms ($92)
1 bedroom ($74)
Studio ($58)
Professional host share
Professionally managed (61%)
Independent hosts (39%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in St. Louis going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the St. Louis market averaged 3,702 active Airbnb and VRBO listings, up 3% from a year earlier and up 8% over two years.
An average St. Louis listing earns $36K/year. High-performing listings earn $65K, while low-performing listings earn $10K.
Median St. Louis home prices by size are 1-bedroom $134K, 2-bedroom $197K, 3-bedroom $283K, and 4+ bedroom $382K.
Average occupancy in St. Louis is 37%, producing RevPAR of $78 per available night.
Rules vary across St. Louis. St. Louis: Moderate. Occupancy permit required, sales tax collection, zoning compliance. Some neighborhoods restrict STRs. Enforcement varies by area. St. Charles: Lenient. Business license and sales tax required. No owner-occupancy rules or density caps. Light enforcement, complaint-driven. Alton: Lenient. Business license needed, basic safety standards. No major restrictions or caps. Minimal enforcement, mostly complaint-based. Verify requirements for the property's jurisdiction.
The St. Louis Airbnb and VRBO market appears broadly balanced. Supply has grown 3% year-over-year, while RevPAR has increased 22%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Internet (100%), Air Conditioning (99%), TV (98%). The strongest positive revenue associations are Hot Tub (+50%), Pool (+50%), Lake Access (+46%).
Average daily rate in St. Louis is $229, up 22% year-over-year. Rates peak in July and are lowest in February.
Guests in St. Louis book an average of 32 days in advance, up 5% from last year. Booking windows range from 27 days for 1-bedroom listings to 40 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 70% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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