St. Louis, MO
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Overview
Annual Rev
$36.8k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
$200
12 mo avg
↑24%
from prior 12 mo
Lead time
30 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$73
12 mo avg
↑2%
from prior 12 mo
Methodology note: Figures reflect St. Louis market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +19% $6,989/yr |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.3 nights)
3 bedrooms (5.0 nights)
2 bedrooms (4.8 nights)
4+ bedrooms (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($198)
3 bedrooms ($133)
2 bedrooms ($91)
1 bedroom ($73)
Professional host share
Professionally managed (80%)
Independent hosts (20%)
Housing market signals
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Over the 12 months ending August 2026, the St. Louis market averaged 3,663 active Airbnb and VRBO listings, up 1% from a year earlier and up 7% over two years.
An average St. Louis listing earns $37K/year. High-performing listings earn $66K, while low-performing listings earn $11K.
Median St. Louis home prices by size are 1-bedroom $133K, 2-bedroom $198K, 3-bedroom $285K, and 4+ bedroom $383K.
Average gross yield is 13%, reaching 23% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in St. Louis is 37%, producing RevPAR of $76 per available night.
4+ bedroom listings have the highest average gross yield at 17%. They average $71K/year in revenue against a $383K median purchase price.
Rules vary across St. Louis. St. Louis: Moderate. Business license and occupancy permit required, zoning restrictions apply. Enforcement varies by neighborhood, more active in residential areas with complaints. St. Charles: Lenient. Business license needed, follows general zoning rules. Minimal proactive enforcement, mostly complaint-driven. Alton: Lenient. Business license required, basic safety inspections. Light enforcement, small market with few restrictions beyond standard business requirements. Verify requirements for the property's jurisdiction.
The St. Louis Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 16%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), TV (98%), Internet (98%). The strongest positive revenue associations are Hot Tub (+45%), Lake Access (+44%), Pool (+39%).
Average daily rate in St. Louis is $227, up 24% year-over-year. Rates peak in July and are lowest in February.
Guests in St. Louis book an average of 32 days in advance. Booking windows range from 27 days for 1-bedroom listings to 39 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 66% higher than weekday occupancy.