What Airbnb listings in The Hill & Southwest St. Louis earn, how often they're booked, and how that compares with the rest of St. Louis, MO.
This area is part of the broader St. Louis, MO rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
The Hill & Southwest St. Louis is one of 20 areas BNBCalc tracks in the St. Louis, MO market. Over the past 12 months, regularly available listings here earned $21,325 on average, were booked for 58% of the nights they were open, and averaged $182 a night. The median gross yield, before expenses, is 13.1%.
Yearly revenue
$21,325
Occupancy
58%
Nightly rate
$182
Gross yield
13.1%
before expenses
Median of 136 listings
Active listings
146
Regularly available Airbnb listings in The Hill & Southwest St. Louis earned an average of $21,325 over the past 12 months. That is 26% less than the St. Louis, MO average of $28,809. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in The Hill & Southwest St. Louis were booked for an average of 58% of the nights they were open for booking over the past 12 months. That is 7 points higher than the St. Louis, MO average of 51%. Nights a host blocked off don't count.
The average nightly rate in The Hill & Southwest St. Louis was $182 over the past 12 months, including cleaning fees. That is 33% lower than the St. Louis, MO average of $272.
For homes with a matched home value, the median room-revenue potential in The Hill & Southwest St. Louis is $26,166 a year and the median gross yield is 13.1%. Gross yield is 0.6 points lower than the St. Louis, MO median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHomes with four or more bedrooms have the highest gross yield in The Hill & Southwest St. Louis, at 13.9%. The table shows average yearly revenue and median gross yield for each home size, with the St. Louis, MO figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 69 listings | $16,017 St. Louis, MO: $17,593 | 13.1% St. Louis, MO: 15.5% |
| 2 bedrooms 43 listings | $22,371 St. Louis, MO: $23,032 | 13.5% St. Louis, MO: 13.5% |
| 3 bedrooms 24 listings | $28,536 St. Louis, MO: $31,718 | 11.3% St. Louis, MO: 13.6% |
| 4+ bedrooms 9 listings | $38,278 St. Louis, MO: $48,319 | 13.9% St. Louis, MO: 12.4% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| The Hill & Southwest St. Louis This area 146 listings | $21,325 | 58% | $182 | 13.1% |
| St. Louis, MO market 2,260 listings | $28,809 | 51% | $272 | 13.7% |
| Tower Grove & South Grand 141 listings | $30,624 | 52% | $264 | 16.0% |
| Dutchtown, Carondelet & South City 66 listings | $23,382 | 54% | $194 | 15.6% |
| Shaw & Botanical Garden 82 listings | $36,780 | 52% | $321 | 10.7% |
| Central West End & Forest Park 237 listings | $32,898 | 53% | $286 | 13.5% |
BNBCalc splits the St. Louis, MO market into 20 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it. This area combines The Hill and Southwest St. Louis, so BNBCalc reports one set of figures for all of it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (146 in The Hill & Southwest St. Louis). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of October 6, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of St. Louis, MO from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare The Hill & Southwest St. Louis by bedroom count and performance level, see home prices, and browse its listings on the map.