Pigeon Forge, Sevierville Airbnb revenue and occupancy data
What Airbnb listings in Pigeon Forge earn, how often they're booked, and how that compares with the rest of Sevierville, TN.
Over the past 12 months, regularly available listings in Pigeon Forge earned $43,605 on average, were booked for 49% of the nights they were open, and averaged $386 a night. The median gross yield, before expenses, is 9.4%.
Yearly revenue
$43,605
Occupancy
49%
Nightly rate
$386
Gross yield
9.4%
before expenses
Median of 2,736 listings
Active listings
3,105
My take on Pigeon Forge
Pigeon Forge averages $43,605 in trailing-year booking revenue, below the wider Sevierville, TN market’s $47,251. The gap also appears among listings with four or more bedrooms, at $69,320 versus $75,799 market-wide.
For that larger-bedroom group, median potential gross yield is 9.7% in the matched home-value sample. That figure is before expenses, financing and taxes; it adds purchase-price context but is not a realized return.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Pigeon Forge?
Regularly available Airbnb listings in Pigeon Forge earned an average of $43,605 over the past 12 months. That is 8% less than the Sevierville, TN average of $47,251. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Pigeon Forge?
Listings in Pigeon Forge were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Sevierville, TN average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Pigeon Forge?
The average nightly rate in Pigeon Forge was $386 over the past 12 months, including cleaning fees. That is 7% lower than the Sevierville, TN average of $416.
Is an Airbnb in Pigeon Forge profitable?
For homes with a matched home value, the median room-revenue potential in Pigeon Forge is $43,040 a year and the median gross yield is 9.4%. Gross yield is 0.5 points lower than the Sevierville, TN median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Pigeon Forge by bedroom count?
One-bedroom homes have the highest gross yield in Pigeon Forge, at 10.1%. The table shows average yearly revenue and median gross yield for each home size, with the Sevierville, TN figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 37 listings | $31,085 Sevierville, TN: $31,651 | – |
| 1 bedroom 481 listings | $30,282 Sevierville, TN: $31,786 | 10.1% Sevierville, TN: 10.5% |
| 2 bedrooms 1,199 listings | $33,761 Sevierville, TN: $35,619 | 8.9% Sevierville, TN: 9.4% |
| 3 bedrooms 643 listings | $42,856 Sevierville, TN: $46,233 | 9.8% Sevierville, TN: 10.6% |
| 4+ bedrooms 745 listings | $69,320 Sevierville, TN: $75,799 | 9.7% Sevierville, TN: 9.6% |
How does Pigeon Forge compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Pigeon Forge This area 3,105 listings | $43,605 | 49% | $386 | 9.4% |
| Sevierville, TN market 19,000 listings | $47,251 | 50% | $416 | 9.9% |
| Sevierville 668 listings | $48,645 | 52% | $443 | 9.7% |
| Dollywood & Upper Middle Creek 1,476 listings | $47,649 | 52% | $403 | 11.1% |
| East Sevierville Cabins 1,318 listings | $40,016 | 50% | $340 | 9.6% |
| Gatlinburg 2,883 listings | $45,272 | 51% | $408 | 9.0% |
Where is Pigeon Forge?
The Sevierville, TN market includes 13 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (3,105 in Pigeon Forge). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Sevierville, TN market page?
The market page summarizes all of Sevierville, TN from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Pigeon Forge
With BNBCalc Markets, compare Pigeon Forge by bedroom count and performance level, see home prices, and browse its listings on the map.