Dollywood & Upper Middle Creek, Sevierville Airbnb revenue and occupancy data
What Airbnb listings in Dollywood & Upper Middle Creek earn, how often they're booked, and how that compares with the rest of Sevierville, TN.
Over the past 12 months, regularly available listings in Dollywood & Upper Middle Creek earned $47,649 on average, were booked for 52% of the nights they were open, and averaged $403 a night. The median gross yield, before expenses, is 11.1%.
Yearly revenue
$47,649
Occupancy
52%
Nightly rate
$403
Gross yield
11.1%
before expenses
Median of 1,388 listings
Active listings
1,476
My take on Dollywood & Upper Middle Creek
Average trailing-year booking revenue in Dollywood & Upper Middle Creek is close to the wider Sevierville, TN figure, but the bedroom groups differ. Two-bedroom listings averaged $41,472 versus $35,619 across the market. For listings with four or more bedrooms, the neighborhood averaged $68,326 versus $75,799 market-wide.
The neighborhood’s median potential gross yield was 11.1%, before expenses, financing and taxes. Use the bedroom comparison that fits the property rather than relying on the overall average alone.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Dollywood & Upper Middle Creek?
Regularly available Airbnb listings in Dollywood & Upper Middle Creek earned an average of $47,649 over the past 12 months. That is 1% more than the Sevierville, TN average of $47,251. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Dollywood & Upper Middle Creek?
Listings in Dollywood & Upper Middle Creek were booked for an average of 52% of the nights they were open for booking over the past 12 months. That is 2 points higher than the Sevierville, TN average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Dollywood & Upper Middle Creek?
The average nightly rate in Dollywood & Upper Middle Creek was $403 over the past 12 months, including cleaning fees. That is 3% lower than the Sevierville, TN average of $416.
Is an Airbnb in Dollywood & Upper Middle Creek profitable?
For homes with a matched home value, the median room-revenue potential in Dollywood & Upper Middle Creek is $51,947 a year and the median gross yield is 11.1%. Gross yield is 1.2 points higher than the Sevierville, TN median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Dollywood & Upper Middle Creek by bedroom count?
Three-bedroom homes have the highest gross yield in Dollywood & Upper Middle Creek, at 12.0%. The table shows average yearly revenue and median gross yield for each home size, with the Sevierville, TN figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 11 listings | $46,569 Sevierville, TN: $31,651 | – |
| 1 bedroom 266 listings | $35,963 Sevierville, TN: $31,786 | 11.6% Sevierville, TN: 10.5% |
| 2 bedrooms 577 listings | $41,472 Sevierville, TN: $35,619 | 10.9% Sevierville, TN: 9.4% |
| 3 bedrooms 297 listings | $47,530 Sevierville, TN: $46,233 | 12.0% Sevierville, TN: 10.6% |
| 4+ bedrooms 325 listings | $68,326 Sevierville, TN: $75,799 | 9.6% Sevierville, TN: 9.6% |
How does Dollywood & Upper Middle Creek compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Dollywood & Upper Middle Creek This area 1,476 listings | $47,649 | 52% | $403 | 11.1% |
| Sevierville, TN market 19,000 listings | $47,251 | 50% | $416 | 9.9% |
| East Sevierville Cabins 1,318 listings | $40,016 | 50% | $340 | 9.6% |
| Pigeon Forge 3,105 listings | $43,605 | 49% | $386 | 9.4% |
| Sevierville 668 listings | $48,645 | 52% | $443 | 9.7% |
| Gatlinburg 2,883 listings | $45,272 | 51% | $408 | 9.0% |
Where is Dollywood & Upper Middle Creek?
The Sevierville, TN market includes 13 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Dollywood and Upper Middle Creek together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (1,476 in Dollywood & Upper Middle Creek). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Sevierville, TN market page?
The market page summarizes all of Sevierville, TN from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Dollywood & Upper Middle Creek
With BNBCalc Markets, compare Dollywood & Upper Middle Creek by bedroom count and performance level, see home prices, and browse its listings on the map.