Gatlinburg, Sevierville Airbnb revenue and occupancy data
What Airbnb listings in Gatlinburg earn, how often they're booked, and how that compares with the rest of Sevierville, TN.
Over the past 12 months, regularly available listings in Gatlinburg earned $45,272 on average, were booked for 51% of the nights they were open, and averaged $408 a night. The median gross yield, before expenses, is 9.0%.
Yearly revenue
$45,272
Occupancy
51%
Nightly rate
$408
Gross yield
9.0%
before expenses
Median of 2,653 listings
Active listings
2,883
My take on Gatlinburg
Gatlinburg is close to the wider market on average trailing-year revenue, at $45,272 versus $47,251. The three-bedroom yield comparison is less similar: median potential gross yield was 8.3% locally and 10.6% for the same bedroom group across the market. That yield comes from a separate matched home-value sample and is before expenses, financing and taxes. For a three-bedroom purchase, the area-wide revenue figure alone may obscure a meaningful difference in how potential revenue compares with home value.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Gatlinburg?
Regularly available Airbnb listings in Gatlinburg earned an average of $45,272 over the past 12 months. That is 4% less than the Sevierville, TN average of $47,251. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Gatlinburg?
Listings in Gatlinburg were booked for an average of 51% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Sevierville, TN average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Gatlinburg?
The average nightly rate in Gatlinburg was $408 over the past 12 months, including cleaning fees. That is 2% lower than the Sevierville, TN average of $416.
Is an Airbnb in Gatlinburg profitable?
For homes with a matched home value, the median room-revenue potential in Gatlinburg is $46,671 a year and the median gross yield is 9.0%. Gross yield is 0.9 points lower than the Sevierville, TN median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Gatlinburg by bedroom count?
One-bedroom homes have the highest gross yield in Gatlinburg, at 10.5%. The table shows average yearly revenue and median gross yield for each home size, with the Sevierville, TN figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 49 listings | $26,939 Sevierville, TN: $31,651 | – |
| 1 bedroom 565 listings | $30,271 Sevierville, TN: $31,786 | 10.5% Sevierville, TN: 10.5% |
| 2 bedrooms 956 listings | $34,382 Sevierville, TN: $35,619 | 8.9% Sevierville, TN: 9.4% |
| 3 bedrooms 640 listings | $44,841 Sevierville, TN: $46,233 | 8.3% Sevierville, TN: 10.6% |
| 4+ bedrooms 673 listings | $75,081 Sevierville, TN: $75,799 | 9.0% Sevierville, TN: 9.6% |
How does Gatlinburg compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Gatlinburg This area 2,883 listings | $45,272 | 51% | $408 | 9.0% |
| Sevierville, TN market 19,000 listings | $47,251 | 50% | $416 | 9.9% |
| East Sevierville Cabins 1,318 listings | $40,016 | 50% | $340 | 9.6% |
| Dollywood & Upper Middle Creek 1,476 listings | $47,649 | 52% | $403 | 11.1% |
| Pigeon Forge 3,105 listings | $43,605 | 49% | $386 | 9.4% |
| Gatlinburg Mountain Cabins 1,239 listings | $56,499 | 53% | $466 | 11.3% |
Where is Gatlinburg?
The Sevierville, TN market includes 13 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (2,883 in Gatlinburg). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Sevierville, TN market page?
The market page summarizes all of Sevierville, TN from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Gatlinburg
With BNBCalc Markets, compare Gatlinburg by bedroom count and performance level, see home prices, and browse its listings on the map.