Holland North Shore, Saugatuck Airbnb revenue and occupancy data
What Airbnb listings in Holland North Shore earn, how often they're booked, and how that compares with the rest of Saugatuck, MI.
Over the past 12 months, regularly available listings in Holland North Shore earned $43,819 on average, were booked for 47% of the nights they were open, and averaged $533 a night. The median gross yield, before expenses, is 14.2%.
Yearly revenue
$43,819
Occupancy
47%
Nightly rate
$533
Gross yield
14.2%
before expenses
Median of 58 listings
Active listings
62
My take on Holland North Shore
Holland North Shore booked 47% of available nights, below the Saugatuck, MI figure of 53%. Yet median annual room-revenue potential was close to the wider market: $56,988 versus $57,213.
Potential comes from a separate sample matched to home values; it isn't a measure of what existing listings actually earned. Look at comparable listings' booking patterns rather than assuming near-market potential means near-market occupancy.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Holland North Shore?
Regularly available Airbnb listings in Holland North Shore earned an average of $43,819 over the past 12 months. That is 5% less than the Saugatuck, MI average of $46,014. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Holland North Shore?
Listings in Holland North Shore were booked for an average of 47% of the nights they were open for booking over the past 12 months. That is 6 points lower than the Saugatuck, MI average of 53%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Holland North Shore?
The average nightly rate in Holland North Shore was $533 over the past 12 months, including cleaning fees. That is 1% higher than the Saugatuck, MI average of $530.
Is an Airbnb in Holland North Shore profitable?
For homes with a matched home value, the median room-revenue potential in Holland North Shore is $56,988 a year and the median gross yield is 14.2%. Gross yield is 0.2 points lower than the Saugatuck, MI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Holland North Shore by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Saugatuck, MI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 2 bedrooms 11 listings | $34,021 Saugatuck, MI: $32,454 | 17.9% Saugatuck, MI: 13.5% |
| 3 bedrooms 20 listings | $40,410 Saugatuck, MI: $44,912 | 14.4% Saugatuck, MI: 16.5% |
| 4+ bedrooms 29 listings | $51,281 Saugatuck, MI: $67,562 | 11.5% Saugatuck, MI: 14.5% |
How does Holland North Shore compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Holland North Shore This area 62 listings | $43,819 | 47% | $533 | 14.2% |
| Saugatuck, MI market 1,614 listings | $46,014 | 53% | $530 | 14.4% |
| Laketown and Holland South Shore 55 listings | $53,387 | 53% | $614 | 19.0% |
| Holland and Eastern Country 62 listings | $34,669 | 52% | $363 | 13.6% |
| Saugatuck Township North 87 listings | $46,806 | 49% | $546 | 8.6% |
| Saugatuck East Bank 229 listings | $40,861 | 47% | $470 | 11.5% |
Where is Holland North Shore?
The Saugatuck, MI market includes 18 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (62 in Holland North Shore). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Saugatuck, MI market page?
The market page summarizes all of Saugatuck, MI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Holland North Shore
With BNBCalc Markets, compare Holland North Shore by bedroom count and performance level, see home prices, and browse its listings on the map.