Saugatuck

As of May 2026, Saugatuck, Holland, South Haven have 2,649 active Airbnb and VRBO listings. This represents a 2% decrease from the previous year.

The average Airbnb or VRBO in Saugatuck generates $50K per year. High-performing properties earn $100K/year, while low-performing properties earn $27K/year. This wide disparity suggests that market returns are highly sensitive to specific asset positioning, as stagnant supply levels fail to prevent significant revenue compression for the average operator.

Average home prices in Saugatuck vary by property size: 1-bedroom properties cost approximately $296K, 2-bedroom homes average $287K, 3-bedroom properties are around $291K, and 4+ bedroom homes average $442K. These prices reflect median home values across the Saugatuck, Holland, South Haven area.

Airbnb and VRBO can be profitable in Saugatuck, with an average gross yield of 14% across all properties. High-performing properties achieve yields up to 29%, which is considered top for short-term rental investment. Such a gap indicates that top-tier assets are capturing the bulk of the market's remaining value despite a sharp overall revenue decline.

The average occupancy rate for Airbnbs and VRBOs in Saugatuck is 32%. This occupancy level, combined with an average nightly rate of $418, results in a RevPAR (revenue per available room) of $89 per day.

4+ bedroom properties demonstrate the strongest performance in Saugatuck, with an average gross yield of 14% and annual revenue of $66K. These properties balance purchase price ($442K), operating costs, and rental demand most effectively in the Saugatuck market.

Short-term rental regulations vary by jurisdiction in the Saugatuck area. Saugatuck: Moderate. Registration required, safety inspections, occupancy limits. Some density restrictions in residential zones. Enforcement present but not aggressive. Holland: Moderate. Registration and licensing required, zoning compliance needed. No owner-occupancy mandate. Regular enforcement with complaint-driven action. South Haven: Strict. Permit required, owner-occupancy in some zones, density caps by neighborhood. Active enforcement with fines and violations tracked. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Saugatuck Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 2% year-over-year, while RevPAR has decreased 37%. This indicates balanced supply-demand dynamics. The simultaneous drop in revenue suggests that lower demand is neutralizing the tightening effect of reduced inventory, keeping the market from overheating.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 54% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Saugatuck listings include: Air Conditioning (98%), Kitchen (92%), Washing Machine (80%), Tv (73%), Heating (55%). Amenities that boost revenue the most include Washing Machine, Air Conditioning, Hot Tub, with Washing Machine properties earning approximately 71% more ($89K/year vs $52K/year).

Monthly estimated revenue per listing in Saugatuck over the last 12 months: May: $3K, June: $5K, July: $6K, August: $6K, September: $3K, October: $3K, November: $2K, December: $1K, January: $916, February: $819, March: $1K, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Saugatuck is $418, up 11% year-over-year. By property size: 1-bedroom properties average $222/night, 2-bedroom properties average $282/night, 3-bedroom properties average $376/night, 4+ bedroom properties average $667/night. Rates peak in August and are lowest in March.

Guests in Saugatuck book an average of 43 days in advance, down 16% from last year. By property size: 1-bedroom: 38 days, 2-bedroom: 39 days, 3-bedroom: 43 days, 4+ bedroom: 48 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Saugatuck Airbnb and VRBO market has seen the following changes: supply declined 2%, revenue per listing decreased 37%, occupancy fell 9%, average nightly rates increased 11%, and lead time decreased 16%. These metrics point to a shift toward shorter booking windows and price inelasticity, where rate hikes are failing to offset broader occupancy losses.

In Saugatuck, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 60% higher occupancy than weekdays.