Saugatuck, MI
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Annual revenue (actual)
$68k
12 mo avg
↑12%
from prior 12 mo
Occupancy rate
36%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
$433
12 mo avg
↑16%
from prior 12 mo
Gross yield
12.7%
Current potential
↓0.5 pts
vs prior-year prices
Lead time
48 days
12 mo avg
↑4 days
from prior 12 mo
Revpar
$139
12 mo avg
↑27%
from prior 12 mo
Methodology note: Figures reflect Saugatuck market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Sauna | +29% $19,707/yr |
| Hot Tub | 🔒 +2•% · $•••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.0 nights)
3 bedrooms (5.0 nights)
2 bedrooms (4.7 nights)
1 bedroom (4.6 nights)
Studio (4.4 nights)
Cleaning fee by bedroom
4+ bedrooms ($337)
3 bedrooms ($214)
2 bedrooms ($138)
1 bedroom ($86)
Studio ($52)
Professional host share
Professionally managed (55%)
Independent hosts (45%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Saugatuck going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Saugatuck market averaged 2,812 active Airbnb and VRBO listings, up 10% from a year earlier and up 30% over two years.
An average Saugatuck listing earns $59K/year. High-performing listings earn $120K, while low-performing listings earn $31K.
Median Saugatuck home prices by size are 1-bedroom $311K, 2-bedroom $288K, 3-bedroom $292K, and 4+ bedroom $446K.
Average occupancy in Saugatuck is 32%, producing RevPAR of $124 per available night.
Rules vary across Saugatuck. Saugatuck: Moderate. Permit required, safety inspections, parking rules. Zoning restrictions in residential areas. Enforcement present but manageable for compliant hosts. Holland: Moderate. Registration required, occupancy limits, parking standards. No owner-occupancy mandate. Complaint-driven enforcement, relatively active in residential zones. South Haven: Strict. Permit required, strict density limits by zone, some areas prohibited entirely. Active enforcement with inspections and fines for violations. Verify requirements for the property's jurisdiction.
The Saugatuck Airbnb and VRBO market appears broadly balanced. Supply has grown 10% year-over-year, while RevPAR has increased 26%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Internet (99%), Air Conditioning (99%), Kitchen (98%). The strongest positive revenue associations are Washing Machine (+99%), Internet (+75%), TV (+51%).
Average daily rate in Saugatuck is $454, up 16% year-over-year. Rates peak in July and are lowest in March.
Guests in Saugatuck book an average of 47 days in advance, up 9% from last year. Booking windows range from 41 days for 1-bedroom listings to 54 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 64% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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