Holland and Eastern Country, Saugatuck Airbnb revenue and occupancy data
What Airbnb listings in Holland and Eastern Country earn, how often they're booked, and how that compares with the rest of Saugatuck, MI.
Over the past 12 months, regularly available listings in Holland and Eastern Country earned $34,669 on average, were booked for 52% of the nights they were open, and averaged $363 a night. The median gross yield, before expenses, is 13.6%.
Yearly revenue
$34,669
Occupancy
52%
Nightly rate
$363
Gross yield
13.6%
before expenses
Median of 59 listings
Active listings
62
My take on Holland and Eastern Country
Holland and Eastern Country had a similar share of available nights booked to Saugatuck, MI, at 52%, but its average nightly rate was $363 versus $530 across the market. Average trailing-year booking revenue was $34,669, compared with $46,014 for the market.
With occupancy relatively close across the areas, check whether comparable homes support the nightly rate in your projection. Using the wider market's rate would mean underwriting above the local average, not simply assuming typical area performance.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Holland and Eastern Country?
Regularly available Airbnb listings in Holland and Eastern Country earned an average of $34,669 over the past 12 months. That is 25% less than the Saugatuck, MI average of $46,014. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Holland and Eastern Country?
Listings in Holland and Eastern Country were booked for an average of 52% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Saugatuck, MI average of 53%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Holland and Eastern Country?
The average nightly rate in Holland and Eastern Country was $363 over the past 12 months, including cleaning fees. That is 32% lower than the Saugatuck, MI average of $530.
Is an Airbnb in Holland and Eastern Country profitable?
For homes with a matched home value, the median room-revenue potential in Holland and Eastern Country is $40,718 a year and the median gross yield is 13.6%. Gross yield is 0.8 points lower than the Saugatuck, MI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Holland and Eastern Country by bedroom count?
One-bedroom homes have the highest gross yield in Holland and Eastern Country, at 16.1%. The table shows average yearly revenue and median gross yield for each home size, with the Saugatuck, MI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 9 listings | $32,060 Saugatuck, MI: $28,280 | 16.1% Saugatuck, MI: 12.5% |
| 2 bedrooms 23 listings | $35,314 Saugatuck, MI: $32,454 | 15.0% Saugatuck, MI: 13.5% |
| 3 bedrooms 22 listings | $36,785 Saugatuck, MI: $44,912 | 12.7% Saugatuck, MI: 16.5% |
| 4+ bedrooms 6 listings | $32,664 Saugatuck, MI: $67,562 | 6.9% Saugatuck, MI: 14.5% |
How does Holland and Eastern Country compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Holland and Eastern Country This area 62 listings | $34,669 | 52% | $363 | 13.6% |
| Saugatuck, MI market 1,614 listings | $46,014 | 53% | $530 | 14.4% |
| Laketown and Holland South Shore 55 listings | $53,387 | 53% | $614 | 19.0% |
| Holland North Shore 62 listings | $43,819 | 47% | $533 | 14.2% |
| Saugatuck Township North 87 listings | $46,806 | 49% | $546 | 8.6% |
| Saugatuck East Bank 229 listings | $40,861 | 47% | $470 | 11.5% |
Where is Holland and Eastern Country?
The Saugatuck, MI market includes 18 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (62 in Holland and Eastern Country). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Saugatuck, MI market page?
The market page summarizes all of Saugatuck, MI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Holland and Eastern Country
With BNBCalc Markets, compare Holland and Eastern Country by bedroom count and performance level, see home prices, and browse its listings on the map.