Laketown and Holland South Shore, Saugatuck Airbnb revenue and occupancy data
What Airbnb listings in Laketown and Holland South Shore earn, how often they're booked, and how that compares with the rest of Saugatuck, MI.
Over the past 12 months, regularly available listings in Laketown and Holland South Shore earned $53,387 on average, were booked for 53% of the nights they were open, and averaged $614 a night. The median gross yield, before expenses, is 19.0%.
Yearly revenue
$53,387
Occupancy
53%
Nightly rate
$614
Gross yield
19.0%
before expenses
Median of 49 listings
Active listings
55
My take on Laketown and Holland South Shore
Laketown and Holland South Shore averaged $53,387 in trailing-year booking revenue, above the $46,014 average for Saugatuck, MI. Its average nightly rate was also higher, at $614 versus $530.
Occupancy, at 53% of available nights, was close to the wider market figure. For an individual home, test the nightly rate against listings with similar bedroom counts and features rather than assuming the area's revenue lead means substantially more booked nights.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Laketown and Holland South Shore?
Regularly available Airbnb listings in Laketown and Holland South Shore earned an average of $53,387 over the past 12 months. That is 16% more than the Saugatuck, MI average of $46,014. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Laketown and Holland South Shore?
Listings in Laketown and Holland South Shore were booked for an average of 53% of the nights they were open for booking over the past 12 months. That is about the same as the Saugatuck, MI average of 53%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Laketown and Holland South Shore?
The average nightly rate in Laketown and Holland South Shore was $614 over the past 12 months, including cleaning fees. That is 16% higher than the Saugatuck, MI average of $530.
Is an Airbnb in Laketown and Holland South Shore profitable?
For homes with a matched home value, the median room-revenue potential in Laketown and Holland South Shore is $73,451 a year and the median gross yield is 19.0%. Gross yield is 4.6 points higher than the Saugatuck, MI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Laketown and Holland South Shore by bedroom count?
Homes with four or more bedrooms have the highest gross yield in Laketown and Holland South Shore, at 22.2%. The table shows average yearly revenue and median gross yield for each home size, with the Saugatuck, MI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 5 listings | $29,872 Saugatuck, MI: $28,280 | 16.9% Saugatuck, MI: 12.5% |
| 2 bedrooms 7 listings | $27,573 Saugatuck, MI: $32,454 | 16.9% Saugatuck, MI: 13.5% |
| 3 bedrooms 12 listings | $41,628 Saugatuck, MI: $44,912 | 14.7% Saugatuck, MI: 16.5% |
| 4+ bedrooms 31 listings | $67,560 Saugatuck, MI: $67,562 | 22.2% Saugatuck, MI: 14.5% |
How does Laketown and Holland South Shore compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Laketown and Holland South Shore This area 55 listings | $53,387 | 53% | $614 | 19.0% |
| Saugatuck, MI market 1,614 listings | $46,014 | 53% | $530 | 14.4% |
| Saugatuck Township North 87 listings | $46,806 | 49% | $546 | 8.6% |
| Saugatuck East Bank 229 listings | $40,861 | 47% | $470 | 11.5% |
| Douglas and West Saugatuck 146 listings | $49,257 | 51% | $565 | 12.5% |
| Saugatuck Township South 48 listings | $53,189 | 49% | $625 | 16.9% |
Where is Laketown and Holland South Shore?
The Saugatuck, MI market includes 18 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
Loading map…
About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (55 in Laketown and Holland South Shore). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Saugatuck, MI market page?
The market page summarizes all of Saugatuck, MI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Laketown and Holland South Shore
With BNBCalc Markets, compare Laketown and Holland South Shore by bedroom count and performance level, see home prices, and browse its listings on the map.