Central Salem, OR Airbnb revenue and occupancy data
What Airbnb listings in Central Salem earn, how often they're booked, and how that compares with the rest of Salem, OR.
Over the past 12 months, regularly available listings in Central Salem earned $23,066 on average, were booked for 58% of the nights they were open, and averaged $229 a night. The median gross yield, before expenses, is 10.0%.
Yearly revenue
$23,066
Occupancy
58%
Nightly rate
$229
Gross yield
10.0%
before expenses
Median of 43 listings
Active listings
57
My take on Central Salem
Central Salem listings booked 58% of available nights, above 50% across Salem, OR, but average trailing-year booking revenue was $23,066 versus $30,200 marketwide. The area's average nightly rate was also lower. A higher booked share alone does not guarantee higher revenue; the nightly rate and mix of comparable listings matter when evaluating a property. Check whether similar listings achieve rates that support the purchase price and operating costs.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Central Salem?
Regularly available Airbnb listings in Central Salem earned an average of $23,066 over the past 12 months. That is 24% less than the Salem, OR average of $30,200. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Central Salem?
Listings in Central Salem were booked for an average of 58% of the nights they were open for booking over the past 12 months. That is 8 points higher than the Salem, OR average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Central Salem?
The average nightly rate in Central Salem was $229 over the past 12 months, including cleaning fees. That is 23% lower than the Salem, OR average of $296.
Is an Airbnb in Central Salem profitable?
For homes with a matched home value, the median room-revenue potential in Central Salem is $29,356 a year and the median gross yield is 10.0%. Gross yield is 1.0 points higher than the Salem, OR median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Central Salem by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Salem, OR figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 17 listings | $15,395 Salem, OR: $19,341 | 7.9% Salem, OR: 6.9% |
| 2 bedrooms 23 listings | $23,358 Salem, OR: $26,090 | 9.8% Salem, OR: 9.6% |
| 3 bedrooms 12 listings | $29,979 Salem, OR: $32,515 | 10.1% Salem, OR: 8.6% |
How does Central Salem compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Central Salem This area 57 listings | $23,066 | 58% | $229 | 10.0% |
| Salem, OR market 486 listings | $30,200 | 50% | $296 | 9.0% |
| Keizer 33 listings | $28,780 | 46% | $270 | 8.1% |
| South Salem Country 52 listings | $26,731 | 54% | $247 | 8.4% |
| East Salem Country 32 listings | $28,355 | 53% | $278 | 10.3% |
| West Salem and Eola Country 28 listings | $25,434 | 47% | $274 | 8.0% |
Where is Central Salem?
The Salem, OR market includes 10 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (57 in Central Salem). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 2, 2026 and refresh monthly.
Why are these figures different from the Salem, OR market page?
The market page summarizes all of Salem, OR from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Central Salem
With BNBCalc Markets, compare Central Salem by bedroom count and performance level, see home prices, and browse its listings on the map.