Salem, OR
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Overview
Annual Rev
$41.7k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
$237
12 mo avg
↑20%
from prior 12 mo
Lead time
40 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$81
12 mo avg
↓7%
from prior 12 mo
Methodology note: Figures reflect Salem market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +26% $10,842/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.0 nights)
2 bedrooms (4.8 nights)
3 bedrooms (4.4 nights)
4+ bedrooms (4.0 nights)
Cleaning fee by bedroom
4+ bedrooms ($227)
3 bedrooms ($145)
2 bedrooms ($102)
1 bedroom ($64)
Professional host share
Professionally managed (56%)
Independent hosts (44%)
Housing market signals
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Over the 12 months ending August 2026, the Salem market averaged 663 active Airbnb and VRBO listings, down 4% from a year earlier and up 21% over two years.
An average Salem listing earns $39K/year. High-performing listings earn $70K, while low-performing listings earn $15K.
Median Salem home prices by size are 1-bedroom $295K, 2-bedroom $355K, 3-bedroom $459K, and 4+ bedroom $555K.
Average gross yield is 8%, reaching 14% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Salem is 37%, producing RevPAR of $80 per available night.
4+ bedroom listings have the highest average gross yield at 13%. They average $72K/year in revenue against a $555K median purchase price.
Rules vary across Salem. Salem: Moderate. Business license required, zoning restrictions apply. Some neighborhoods prohibit STRs. Complaint-based enforcement, moderately active. Corvallis: Strict. Owner-occupancy required, annual permit mandatory, 30-day minimum rental in most zones. Active enforcement with code compliance checks. Lincoln City: Lenient. Business license and transient lodging tax required. No owner-occupancy rules. Light enforcement, primarily tax-focused. Verify requirements for the property's jurisdiction.
The Salem Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 4% year-over-year, while RevPAR has increased 10%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Heating (98%), Internet (98%), Kitchen (97%). The strongest positive revenue associations are Washing Machine (+51%), Hot Tub (+41%), Bbq (+35%).
Average daily rate in Salem is $257, up 25% year-over-year. Rates peak in July and are lowest in December.
Guests in Salem book an average of 40 days in advance, down 1% from last year. Booking windows range from 36 days for 3-bedroom listings to 48 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 58% higher than weekday occupancy.