Hobbs & Lea County, Ruidoso Airbnb revenue and occupancy data
What Airbnb listings in Hobbs & Lea County earn, how often they're booked, and how that compares with the rest of Ruidoso, NM.
Over the past 12 months, regularly available listings in Hobbs & Lea County earned $22,043 on average, were booked for 62% of the nights they were open, and averaged $184 a night. The median gross yield, before expenses, is 15.3%.
Yearly revenue
$22,043
Occupancy
62%
Nightly rate
$184
Gross yield
15.3%
before expenses
Median of 46 listings
Active listings
78
My take on Hobbs & Lea County
Hobbs & Lea County listings booked 62% of available nights on average, compared with 48% across the region. Even so, average trailing-year booking revenue was $22,043, below the regional $28,552.
The area's average nightly rate of $184 was also lower than the regional figure. A higher booked share of available nights doesn't automatically translate to more revenue; a local property's rate assumptions deserve as much attention as its occupancy.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Hobbs & Lea County?
Regularly available Airbnb listings in Hobbs & Lea County earned an average of $22,043 over the past 12 months. That is 23% less than the Ruidoso, NM average of $28,552. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Hobbs & Lea County?
Listings in Hobbs & Lea County were booked for an average of 62% of the nights they were open for booking over the past 12 months. That is 14 points higher than the Ruidoso, NM average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Hobbs & Lea County?
The average nightly rate in Hobbs & Lea County was $184 over the past 12 months, including cleaning fees. That is 31% lower than the Ruidoso, NM average of $267.
Is an Airbnb in Hobbs & Lea County profitable?
For homes with a matched home value, the median room-revenue potential in Hobbs & Lea County is $37,115 a year and the median gross yield is 15.3%. Gross yield is 4.7 points higher than the Ruidoso, NM median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Hobbs & Lea County by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Ruidoso, NM figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 15 listings | $14,451 Ruidoso, NM: $19,614 | Not enough data Ruidoso, NM: 10.5% |
| 2 bedrooms 15 listings | $15,874 Ruidoso, NM: $22,659 | 15.5% Ruidoso, NM: 12.2% |
| 3 bedrooms 37 listings | $25,398 Ruidoso, NM: $29,072 | 16.3% Ruidoso, NM: 10.0% |
| 4+ bedrooms 10 listings | $30,975 Ruidoso, NM: $45,967 | 13.3% Ruidoso, NM: 9.8% |
How does Hobbs & Lea County compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Hobbs & Lea County This area 78 listings | $22,043 | 62% | $184 | 15.3% |
| Ruidoso, NM market 1,445 listings | $28,552 | 48% | $267 | 10.6% |
| Carlsbad & Eddy County 161 listings | $22,758 | 59% | $192 | 11.9% |
| Clovis, Portales & Northern Plains 93 listings | $17,239 | 55% | $157 | 17.0% |
| Cloudcroft & Otero Highlands 209 listings | $25,819 | 47% | $236 | 9.6% |
| Ruidoso Mountain Outskirts 126 listings | $33,336 | 45% | $329 | 7.0% |
Where is Hobbs & Lea County?
The Ruidoso, NM market includes 10 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Hobbs and Lea County together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (78 in Hobbs & Lea County). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Ruidoso, NM market page?
The market page summarizes all of Ruidoso, NM from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Hobbs & Lea County
With BNBCalc Markets, compare Hobbs & Lea County by bedroom count and performance level, see home prices, and browse its listings on the map.