Ruidoso, NM
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Overview
Annual Rev
$35.7k
12 mo avg
↓5%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
$233
12 mo avg
↑14%
from prior 12 mo
Lead time
27 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
$72
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Ruidoso market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +23% $8,206/yr |
| Barbecue | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.3 nights)
4+ bedrooms (5.7 nights)
3 bedrooms (5.2 nights)
1 bedroom (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($233)
3 bedrooms ($163)
2 bedrooms ($115)
1 bedroom ($66)
Professional host share
Professionally managed (76%)
Independent hosts (24%)
Housing market signals
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Over the 12 months ending August 2026, the Ruidoso market averaged 2,664 active Airbnb and VRBO listings, up 2% from a year earlier and up 13% over two years.
An average Ruidoso listing earns $35K/year. High-performing listings earn $69K, while low-performing listings earn $15K.
Median Ruidoso home prices by size are 1-bedroom $201K, 2-bedroom $171K, 3-bedroom $275K, and 4+ bedroom $378K.
Average gross yield is 15%, reaching 30% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Ruidoso is 30%, producing RevPAR of $72 per available night.
4+ bedroom listings have the highest average gross yield at 16%. They average $57K/year in revenue against a $378K median purchase price.
Rules vary across Ruidoso. Ruidoso: Lenient. Business registration and lodgers tax required. No occupancy rules or caps. Light enforcement, mostly tax-focused. Cloudcroft: Lenient. Business license and gross receipts tax registration needed. No major restrictions. Minimal enforcement. Alamogordo: Lenient. Business license required, zoning compliance expected. No specific STR regulations. Light enforcement. Roswell: Lenient. Business registration and lodgers tax required. No occupancy or density limits. Minimal enforcement, tax-collection focus. Verify requirements for the property's jurisdiction.
The Ruidoso Airbnb and VRBO market appears broadly balanced. Supply has grown 2% year-over-year, while RevPAR has decreased 6%, showing no clear supply-demand imbalance.
RevPAR is highest in December and July; it is lowest in September and April.
The most common amenities are TV (98%), Kitchen (97%), Internet (97%). The strongest positive revenue associations are Hot Tub (+47%), Washing Machine (+32%), Bbq (+20%).
Average daily rate in Ruidoso is $253, up 14% year-over-year. Rates peak in December and are lowest in April.
Guests in Ruidoso book an average of 28 days in advance, down 7% from last year. Booking windows range from 24 days for 1-bedroom listings to 35 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 92% higher than weekday occupancy.