Clovis, Portales & Northern Plains, Ruidoso Airbnb revenue and occupancy data
What Airbnb listings in Clovis, Portales & Northern Plains earn, how often they're booked, and how that compares with the rest of Ruidoso, NM.
Over the past 12 months, regularly available listings in Clovis, Portales & Northern Plains earned $17,239 on average, were booked for 55% of the nights they were open, and averaged $157 a night. The median gross yield, before expenses, is 17.0%.
Yearly revenue
$17,239
Occupancy
55%
Nightly rate
$157
Gross yield
17.0%
before expenses
Median of 68 listings
Active listings
93
My take on Clovis, Portales & Northern Plains
Clovis, Portales & Northern Plains combines lower booking revenue with higher potential gross yield than the wider region. Average trailing-year revenue was $17,239, compared with $28,552 regionally, while median potential gross yield was 17.0% versus 10.6%. The yield calculation uses potential room revenue and matched home values from a separate sample, before expenses, financing and taxes. The higher yield is a reason to examine price relative to revenue, not to assume stronger bookings.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Clovis, Portales & Northern Plains?
Regularly available Airbnb listings in Clovis, Portales & Northern Plains earned an average of $17,239 over the past 12 months. That is 40% less than the Ruidoso, NM average of $28,552. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Clovis, Portales & Northern Plains?
Listings in Clovis, Portales & Northern Plains were booked for an average of 55% of the nights they were open for booking over the past 12 months. That is 7 points higher than the Ruidoso, NM average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Clovis, Portales & Northern Plains?
The average nightly rate in Clovis, Portales & Northern Plains was $157 over the past 12 months, including cleaning fees. That is 41% lower than the Ruidoso, NM average of $267.
Is an Airbnb in Clovis, Portales & Northern Plains profitable?
For homes with a matched home value, the median room-revenue potential in Clovis, Portales & Northern Plains is $24,236 a year and the median gross yield is 17.0%. Gross yield is 6.4 points higher than the Ruidoso, NM median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Clovis, Portales & Northern Plains by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Ruidoso, NM figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 11 listings | $11,538 Ruidoso, NM: $19,614 | Not enough data Ruidoso, NM: 10.5% |
| 2 bedrooms 47 listings | $14,215 Ruidoso, NM: $22,659 | 19.8% Ruidoso, NM: 12.2% |
| 3 bedrooms 27 listings | $20,040 Ruidoso, NM: $29,072 | 12.9% Ruidoso, NM: 10.0% |
| 4+ bedrooms 8 listings | $33,392 Ruidoso, NM: $45,967 | 14.3% Ruidoso, NM: 9.8% |
How does Clovis, Portales & Northern Plains compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Clovis, Portales & Northern Plains This area 93 listings | $17,239 | 55% | $157 | 17.0% |
| Ruidoso, NM market 1,445 listings | $28,552 | 48% | $267 | 10.6% |
| Hobbs & Lea County 78 listings | $22,043 | 62% | $184 | 15.3% |
| Carlsbad & Eddy County 161 listings | $22,758 | 59% | $192 | 11.9% |
| West & North Ruidoso 345 listings | $32,520 | 44% | $305 | 10.0% |
| Ruidoso Mountain Outskirts 126 listings | $33,336 | 45% | $329 | 7.0% |
Where is Clovis, Portales & Northern Plains?
The Ruidoso, NM market includes 10 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Clovis, Portales, and Northern Plains together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (93 in Clovis, Portales & Northern Plains). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Ruidoso, NM market page?
The market page summarizes all of Ruidoso, NM from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Clovis, Portales & Northern Plains
With BNBCalc Markets, compare Clovis, Portales & Northern Plains by bedroom count and performance level, see home prices, and browse its listings on the map.