Monterey and Franklin, Roseland Airbnb revenue and occupancy data
What Airbnb listings in Monterey and Franklin earn, how often they're booked, and how that compares with the rest of Roseland, VA.
Over the past 12 months, regularly available listings in Monterey and Franklin earned $25,526 on average, were booked for 53% of the nights they were open, and averaged $250 a night. The median gross yield, before expenses, is 13.1%.
Yearly revenue
$25,526
Occupancy
53%
Nightly rate
$250
Gross yield
13.1%
before expenses
Median of 20 listings
Active listings
42
My take on Monterey and Franklin
Monterey and Franklin booked 53% of available nights, above Roseland, VA at 48%, but averaged less trailing-year booking revenue: $25,526 versus $35,295.
The area’s average nightly rate was also lower, at $250. For a particular home, compare listings with a similar bedroom count and check both their rates and booked nights; occupancy alone would give an incomplete revenue benchmark.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Monterey and Franklin?
Regularly available Airbnb listings in Monterey and Franklin earned an average of $25,526 over the past 12 months. That is 28% less than the Roseland, VA average of $35,295. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Monterey and Franklin?
Listings in Monterey and Franklin were booked for an average of 53% of the nights they were open for booking over the past 12 months. That is 5 points higher than the Roseland, VA average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Monterey and Franklin?
The average nightly rate in Monterey and Franklin was $250 over the past 12 months, including cleaning fees. That is 29% lower than the Roseland, VA average of $351.
Is an Airbnb in Monterey and Franklin profitable?
For homes with a matched home value, the median room-revenue potential in Monterey and Franklin is $28,590 a year and the median gross yield is 13.1%. Gross yield is 2.4 points higher than the Roseland, VA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Monterey and Franklin by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Roseland, VA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 7 listings | $22,595 Roseland, VA: $19,878 | Not enough data Roseland, VA: 14.2% |
| 2 bedrooms 10 listings | $30,779 Roseland, VA: $24,643 | 23.4% Roseland, VA: 12.7% |
| 3 bedrooms 16 listings | $28,298 Roseland, VA: $32,949 | 9.7% Roseland, VA: 10.0% |
| 4+ bedrooms 9 listings | $17,040 Roseland, VA: $59,097 | Not enough data Roseland, VA: 9.0% |
How does Monterey and Franklin compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Monterey and Franklin This area 42 listings | $25,526 | 53% | $250 | 13.1% |
| Roseland, VA market 798 listings | $35,295 | 48% | $351 | 10.7% |
| Hot Springs and Warm Springs 63 listings | $35,778 | 50% | $397 | 22.0% |
| Rural Augusta and Northern Rockbridge 62 listings | $30,707 | 51% | $293 | 10.8% |
| Staunton 100 listings | $24,577 | 46% | $237 | 12.9% |
| Waynesboro 47 listings | $34,067 | 49% | $296 | 9.6% |
Where is Monterey and Franklin?
The Roseland, VA market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (42 in Monterey and Franklin). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Roseland, VA market page?
The market page summarizes all of Roseland, VA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Monterey and Franklin
With BNBCalc Markets, compare Monterey and Franklin by bedroom count and performance level, see home prices, and browse its listings on the map.