Rural Augusta and Northern Rockbridge, Roseland Airbnb revenue and occupancy data
What Airbnb listings in Rural Augusta and Northern Rockbridge earn, how often they're booked, and how that compares with the rest of Roseland, VA.
Over the past 12 months, regularly available listings in Rural Augusta and Northern Rockbridge earned $30,707 on average, were booked for 51% of the nights they were open, and averaged $293 a night. The median gross yield, before expenses, is 10.8%.
Yearly revenue
$30,707
Occupancy
51%
Nightly rate
$293
Gross yield
10.8%
before expenses
Median of 31 listings
Active listings
62
My take on Rural Augusta and Northern Rockbridge
Rural Augusta and Northern Rockbridge booked a larger share of available nights than the wider market, with average occupancy of 51% versus 48%. Average trailing-year booking revenue was lower, at $30,707 compared with $35,295 market-wide.
The area’s average nightly rate was $293. Higher occupancy alone does not establish stronger revenue, so compare a prospective property’s rate and booked share of available nights with rentals of a similar size.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Rural Augusta and Northern Rockbridge?
Regularly available Airbnb listings in Rural Augusta and Northern Rockbridge earned an average of $30,707 over the past 12 months. That is 13% less than the Roseland, VA average of $35,295. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Rural Augusta and Northern Rockbridge?
Listings in Rural Augusta and Northern Rockbridge were booked for an average of 51% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Roseland, VA average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Rural Augusta and Northern Rockbridge?
The average nightly rate in Rural Augusta and Northern Rockbridge was $293 over the past 12 months, including cleaning fees. That is 17% lower than the Roseland, VA average of $351.
Is an Airbnb in Rural Augusta and Northern Rockbridge profitable?
For homes with a matched home value, the median room-revenue potential in Rural Augusta and Northern Rockbridge is $40,265 a year and the median gross yield is 10.8%. Gross yield is 0.1 points higher than the Roseland, VA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Rural Augusta and Northern Rockbridge by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Roseland, VA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 19 listings | $22,324 Roseland, VA: $19,878 | Not enough data Roseland, VA: 14.2% |
| 2 bedrooms 7 listings | $24,333 Roseland, VA: $24,643 | 12.7% Roseland, VA: 12.7% |
| 3 bedrooms 21 listings | $30,598 Roseland, VA: $32,949 | 11.1% Roseland, VA: 10.0% |
| 4+ bedrooms 15 listings | $44,451 Roseland, VA: $59,097 | 6.3% Roseland, VA: 9.0% |
How does Rural Augusta and Northern Rockbridge compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Rural Augusta and Northern Rockbridge This area 62 listings | $30,707 | 51% | $293 | 10.8% |
| Roseland, VA market 798 listings | $35,295 | 48% | $351 | 10.7% |
| Staunton 100 listings | $24,577 | 46% | $237 | 12.9% |
| Wintergreen Mountain 258 listings | $41,609 | 46% | $425 | 8.3% |
| Waynesboro 47 listings | $34,067 | 49% | $296 | 9.6% |
| Roseland, Tyro and Montebello 64 listings | $29,435 | 47% | $303 | 11.5% |
Where is Rural Augusta and Northern Rockbridge?
The Roseland, VA market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (62 in Rural Augusta and Northern Rockbridge). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Roseland, VA market page?
The market page summarizes all of Roseland, VA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Rural Augusta and Northern Rockbridge
With BNBCalc Markets, compare Rural Augusta and Northern Rockbridge by bedroom count and performance level, see home prices, and browse its listings on the map.