Staunton, Roseland Airbnb revenue and occupancy data
What Airbnb listings in Staunton earn, how often they're booked, and how that compares with the rest of Roseland, VA.
Over the past 12 months, regularly available listings in Staunton earned $24,577 on average, were booked for 46% of the nights they were open, and averaged $237 a night. The median gross yield, before expenses, is 12.9%.
Yearly revenue
$24,577
Occupancy
46%
Nightly rate
$237
Gross yield
12.9%
before expenses
Median of 65 listings
Active listings
100
My take on Staunton
Staunton’s three-bedroom listings averaged $33,147 in trailing-year booking revenue, close to $32,949 for three-bedroom listings across the wider market. Median potential gross yield was higher: 12.5% locally versus 10.0% market-wide.
That yield comes from a separate matched home-value group and is before expenses, financing and taxes, not realized profit. For a three-bedroom property, test the purchase price against similarly sized rental comparables rather than counting on a meaningful booking-revenue premium.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Staunton?
Regularly available Airbnb listings in Staunton earned an average of $24,577 over the past 12 months. That is 30% less than the Roseland, VA average of $35,295. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Staunton?
Listings in Staunton were booked for an average of 46% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Roseland, VA average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Staunton?
The average nightly rate in Staunton was $237 over the past 12 months, including cleaning fees. That is 32% lower than the Roseland, VA average of $351.
Is an Airbnb in Staunton profitable?
For homes with a matched home value, the median room-revenue potential in Staunton is $34,338 a year and the median gross yield is 12.9%. Gross yield is 2.2 points higher than the Roseland, VA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Staunton by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Roseland, VA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 30 listings | $17,541 Roseland, VA: $19,878 | Not enough data Roseland, VA: 14.2% |
| 2 bedrooms 37 listings | $21,929 Roseland, VA: $24,643 | 12.8% Roseland, VA: 12.7% |
| 3 bedrooms 24 listings | $33,147 Roseland, VA: $32,949 | 12.5% Roseland, VA: 10.0% |
| 4+ bedrooms 5 listings | $52,344 Roseland, VA: $59,097 | 18.5% Roseland, VA: 9.0% |
How does Staunton compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Staunton This area 100 listings | $24,577 | 46% | $237 | 12.9% |
| Roseland, VA market 798 listings | $35,295 | 48% | $351 | 10.7% |
| Waynesboro 47 listings | $34,067 | 49% | $296 | 9.6% |
| Wintergreen Mountain 258 listings | $41,609 | 46% | $425 | 8.3% |
| Rural Augusta and Northern Rockbridge 62 listings | $30,707 | 51% | $293 | 10.8% |
| Nellysford and Rockfish Valley 78 listings | $46,324 | 50% | $454 | 9.6% |
Where is Staunton?
The Roseland, VA market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (100 in Staunton). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Roseland, VA market page?
The market page summarizes all of Roseland, VA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Staunton
With BNBCalc Markets, compare Staunton by bedroom count and performance level, see home prices, and browse its listings on the map.