Walla Walla Valley, Richland Airbnb revenue and occupancy data
What Airbnb listings in Walla Walla Valley earn, how often they're booked, and how that compares with the rest of Richland, WA.
Over the past 12 months, regularly available listings in Walla Walla Valley earned $33,131 on average, were booked for 46% of the nights they were open, and averaged $356 a night. The median gross yield, before expenses, is 11.1%.
Yearly revenue
$33,131
Occupancy
46%
Nightly rate
$356
Gross yield
11.1%
before expenses
Median of 161 listings
Active listings
181
My take on Walla Walla Valley
Walla Walla Valley combines higher average trailing-year booking revenue with lower occupancy than the wider region. Listings averaged $33,131 in revenue versus $27,535 regionally, while they booked 46% of available nights versus 49%.
The area's average nightly rate is $356. Occupancy alone would miss the stronger revenue result. A property-level forecast needs realistic assumptions for nightly rates as well as the share of available nights it can book.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Walla Walla Valley?
Regularly available Airbnb listings in Walla Walla Valley earned an average of $33,131 over the past 12 months. That is 20% more than the Richland, WA average of $27,535. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Walla Walla Valley?
Listings in Walla Walla Valley were booked for an average of 46% of the nights they were open for booking over the past 12 months. That is 3 points lower than the Richland, WA average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Walla Walla Valley?
The average nightly rate in Walla Walla Valley was $356 over the past 12 months, including cleaning fees. That is 25% higher than the Richland, WA average of $284.
Is an Airbnb in Walla Walla Valley profitable?
For homes with a matched home value, the median room-revenue potential in Walla Walla Valley is $36,559 a year and the median gross yield is 11.1%. Gross yield is 1.0 points higher than the Richland, WA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Walla Walla Valley by bedroom count?
Homes with four or more bedrooms have the highest gross yield in Walla Walla Valley, at 13.8%. The table shows average yearly revenue and median gross yield for each home size, with the Richland, WA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 6 listings | $30,375 Richland, WA: $25,542 | – |
| 1 bedroom 44 listings | $18,941 Richland, WA: $16,039 | 12.8% Richland, WA: 12.5% |
| 2 bedrooms 43 listings | $27,642 Richland, WA: $22,407 | 10.7% Richland, WA: 10.4% |
| 3 bedrooms 51 listings | $36,120 Richland, WA: $28,421 | 10.2% Richland, WA: 9.6% |
| 4+ bedrooms 37 listings | $52,709 Richland, WA: $40,906 | 13.8% Richland, WA: 9.4% |
How does Walla Walla Valley compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Walla Walla Valley This area 181 listings | $33,131 | 46% | $356 | 11.1% |
| Richland, WA market 621 listings | $27,535 | 49% | $284 | 10.1% |
| Pendleton & Umatilla Foothills 61 listings | $23,300 | 51% | $238 | 11.1% |
| Richland & Kennewick 222 listings | $25,454 | 50% | $247 | 8.4% |
| West Benton & Lower Yakima Valley 34 listings | $24,989 | 54% | $248 | 10.0% |
Where is Walla Walla Valley?
The Richland, WA market includes 7 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
Loading map…
About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (181 in Walla Walla Valley). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of October 27, 2026 and refresh monthly.
Why are these figures different from the Richland, WA market page?
The market page summarizes all of Richland, WA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Walla Walla Valley
With BNBCalc Markets, compare Walla Walla Valley by bedroom count and performance level, see home prices, and browse its listings on the map.