What Airbnb listings in Pendleton & Umatilla Foothills earn, how often they're booked, and how that compares with the rest of Richland, WA.

Over the past 12 months, regularly available listings in Pendleton & Umatilla Foothills earned $23,300 on average, were booked for 51% of the nights they were open, and averaged $238 a night. The median gross yield, before expenses, is 11.1%.
Yearly revenue
$23,300
Occupancy
51%
Nightly rate
$238
Gross yield
11.1%
before expenses
Median of 53 listings
Active listings
61
Pendleton & Umatilla Foothills has lower average trailing-year booking revenue than the wider region: $23,300 versus $27,535. Its median potential gross yield is higher, at 11.1% versus 10.1% regionally.
Gross yield uses annual revenue potential rather than trailing-year booking revenue, and is before expenses, financing and taxes. A higher potential gross yield does not mean more cash in hand; purchase price and operating costs still matter when estimating what a particular property could return.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
Regularly available Airbnb listings in Pendleton & Umatilla Foothills earned an average of $23,300 over the past 12 months. That is 15% less than the Richland, WA average of $27,535. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Pendleton & Umatilla Foothills were booked for an average of 51% of the nights they were open for booking over the past 12 months. That is 2 points higher than the Richland, WA average of 49%. Nights a host blocked off don't count.
The average nightly rate in Pendleton & Umatilla Foothills was $238 over the past 12 months, including cleaning fees. That is 16% lower than the Richland, WA average of $284.
For homes with a matched home value, the median room-revenue potential in Pendleton & Umatilla Foothills is $28,804 a year and the median gross yield is 11.1%. Gross yield is 1.0 points higher than the Richland, WA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHomes with four or more bedrooms have the highest gross yield in Pendleton & Umatilla Foothills, at 13.2%. The table shows average yearly revenue and median gross yield for each home size, with the Richland, WA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 5 listings | $13,633 Richland, WA: $16,039 | 10.8% Richland, WA: 12.5% |
| 2 bedrooms 19 listings | $17,566 Richland, WA: $22,407 | 11.1% Richland, WA: 10.4% |
| 3 bedrooms 22 listings | $23,208 Richland, WA: $28,421 | 11.1% Richland, WA: 9.6% |
| 4+ bedrooms 13 listings | $36,521 Richland, WA: $40,906 | 13.2% Richland, WA: 9.4% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Pendleton & Umatilla Foothills This area 61 listings | $23,300 | 51% | $238 | 11.1% |
| Richland, WA market 621 listings | $27,535 | 49% | $284 | 10.1% |
| Walla Walla Valley 181 listings | $33,131 | 46% | $356 | 11.1% |
| Richland & Kennewick 222 listings | $25,454 | 50% | $247 | 8.4% |
| West Benton & Lower Yakima Valley 34 listings | $24,989 | 54% | $248 | 10.0% |
The Richland, WA market includes 7 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Pendleton and Umatilla Foothills together.
Loading map…
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (61 in Pendleton & Umatilla Foothills). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
Figures are current as of October 27, 2026 and refresh monthly.
The market page summarizes all of Richland, WA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Pendleton & Umatilla Foothills by bedroom count and performance level, see home prices, and browse its listings on the map.