Richland

As of May 2026, Richland, Kennewick, Pasco, Walla Walla have 1,091 active Airbnb and VRBO listings. This represents a 2% decrease from the previous year.

The average Airbnb or VRBO in Richland generates $32K per year. High-performing properties earn $54K/year, while low-performing properties earn $13K/year. The substantial $41K revenue gap between top and bottom performers suggests that market outcomes are highly polarized rather than uniform, even with stable supply levels.

Average home prices in Richland vary by property size: 1-bedroom properties cost approximately $214K, 2-bedroom homes average $290K, 3-bedroom properties are around $396K, and 4+ bedroom homes average $476K. These prices reflect median home values across the Richland, Kennewick, Pasco, Walla Walla area.

Airbnb and VRBO can be profitable in Richland, with an average gross yield of 8% across all properties. High-performing properties achieve yields up to 13%, which is considered top for short-term rental investment. This yield spread highlights that while average returns remain modest, top-tier assets capture significant market share despite a recent contraction in overall revenue.

The average occupancy rate for Airbnbs and VRBOs in Richland is 33%. This occupancy level, combined with an average nightly rate of $244, results in a RevPAR (revenue per available room) of $61 per day.

4+ bedroom properties demonstrate the strongest performance in Richland, with an average gross yield of 10% and annual revenue of $49K. These properties balance purchase price ($476K), operating costs, and rental demand most effectively in the Richland market.

Short-term rental regulations vary by jurisdiction in the Richland area. Richland: Lenient. No specific STR regulations or permits required. Operates under general business licensing and zoning. Minimal enforcement. Kennewick: Lenient. No dedicated STR ordinance. General business license may apply. Light oversight, hosts operate freely. Pasco: Lenient. No specific STR regulations in place. Standard business licensing. Minimal enforcement activity. Walla Walla: Moderate. Business license required, zoning restrictions in residential areas. Moderate enforcement through complaints. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Richland Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 2% year-over-year, while RevPAR has decreased 25%. This indicates balanced supply-demand dynamics. The simultaneous decline in both supply and revenue suggests that demand has softened faster than inventory, signaling a shift toward a more cautious market environment.

Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is 42% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Richland listings include: Air Conditioning (99%), Kitchen (95%), Tv (86%), Washing Machine (83%), Heating (74%). Amenities that boost revenue the most include Pool, Hot Tub, Washing Machine, with Pool properties earning approximately 78% more ($74K/year vs $42K/year).

Monthly estimated revenue per listing in Richland over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $2K, October: $2K, November: $2K, December: $1K, January: $854, February: $773, March: $1K, April: $3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Richland is $244, up 14% year-over-year. By property size: 1-bedroom properties average $139/night, 2-bedroom properties average $190/night, 3-bedroom properties average $246/night, 4+ bedroom properties average $396/night. Rates peak in September and are lowest in February.

Guests in Richland book an average of 33 days in advance, down 14% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 30 days, 3-bedroom: 36 days, 4+ bedroom: 41 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Richland Airbnb and VRBO market has seen the following changes: supply declined 2%, revenue per listing decreased 25%, occupancy fell 12%, average nightly rates increased 14%, and lead time decreased 14%. Rising rates paired with falling occupancy suggest price sensitivity, as shorter booking windows imply guests are currently favoring last-minute travel decisions.

In Richland, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 63% higher occupancy than weekdays.