Richland, WA
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Overview
Annual Rev
$38.3k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$247
12 mo avg
↑18%
from prior 12 mo
Lead time
34 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$78
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect Richland market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +21% $8,049/yr |
| Barbecue | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.3 nights)
3 bedrooms (5.7 nights)
2 bedrooms (5.0 nights)
4+ bedrooms (4.4 nights)
Cleaning fee by bedroom
4+ bedrooms ($198)
3 bedrooms ($135)
2 bedrooms ($95)
1 bedroom ($56)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
Housing market signals
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Over the 12 months ending August 2026, the Richland market averaged 1,119 active Airbnb and VRBO listings, up 3% from a year earlier and up 41% over two years.
An average Richland listing earns $36K/year. High-performing listings earn $61K, while low-performing listings earn $14K.
Median Richland home prices by size are 1-bedroom $217K, 2-bedroom $293K, 3-bedroom $398K, and 4+ bedroom $477K.
Average gross yield is 9%, reaching 15% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Richland is 33%, producing RevPAR of $72 per available night.
4+ bedroom listings have the highest average gross yield at 11%. They average $56K/year in revenue against a $477K median purchase price.
Rules vary across Richland. Richland: Lenient. No specific STR regulations or permits required. Operates under general zoning and business license rules. Minimal enforcement. Kennewick: Lenient. Business license required, zoning compliance needed. No owner-occupancy rules or rental caps. Light enforcement. Pasco: Lenient. Business license and zoning compliance required. No specific STR restrictions or caps. Minimal enforcement activity. Walla Walla: Moderate. Conditional use permit required in residential zones, annual registration. No density caps. Moderate enforcement. Verify requirements for the property's jurisdiction.
The Richland Airbnb and VRBO market appears broadly balanced. Supply has grown 3% year-over-year, while RevPAR has increased 6%, showing no clear supply-demand imbalance.
RevPAR is highest in June and July; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Internet (98%), Kitchen (96%). The strongest positive revenue associations are Pool (+68%), Washing Machine (+56%), Bbq (+43%).
Average daily rate in Richland is $258, up 16% year-over-year. Rates peak in June and are lowest in February.
Guests in Richland book an average of 35 days in advance. Booking windows range from 26 days for 1-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 65% higher than weekday occupancy.