Mount Juliet & Surrounding Wilson County, TN Airbnb revenue and occupancy data
What Airbnb listings in Mount Juliet & Surrounding Wilson County earn, how often they're booked, and how that compares with the rest of Mount Juliet, TN.
Over the past 12 months, regularly available listings in Mount Juliet & Surrounding Wilson County earned $38,127 on average, were booked for 54% of the nights they were open, and averaged $345 a night. The median gross yield, before expenses, is 9.8%.
Yearly revenue
$38,127
Occupancy
54%
Nightly rate
$345
Gross yield
9.8%
before expenses
Median of 56 listings
Active listings
93
My take on Mount Juliet & Surrounding Wilson County
In Mount Juliet & Surrounding Wilson County, rentals with four or more bedrooms averaged $59,494 in trailing-year booking revenue, compared with $55,486 for the same bedroom group across the wider market. Three-bedroom rentals averaged $36,633 locally and $32,114 market-wide. Both qualifying groups earned more than their market counterparts on average. For either size, use comparable rentals from that bedroom group to set revenue expectations rather than applying the area's overall average. Higher booking revenue alone does not tell you which property offers the better return after purchase price and expenses.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Mount Juliet & Surrounding Wilson County?
Regularly available Airbnb listings in Mount Juliet & Surrounding Wilson County earned an average of $38,127 over the past 12 months. That is 7% more than the Mount Juliet, TN average of $35,746. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Mount Juliet & Surrounding Wilson County?
Listings in Mount Juliet & Surrounding Wilson County were booked for an average of 54% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Mount Juliet, TN average of 51%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Mount Juliet & Surrounding Wilson County?
The average nightly rate in Mount Juliet & Surrounding Wilson County was $345 over the past 12 months, including cleaning fees. That is 4% higher than the Mount Juliet, TN average of $333.
Is an Airbnb in Mount Juliet & Surrounding Wilson County profitable?
For homes with a matched home value, the median room-revenue potential in Mount Juliet & Surrounding Wilson County is $49,901 a year and the median gross yield is 9.8%. Gross yield is 0.3 points higher than the Mount Juliet, TN median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Mount Juliet & Surrounding Wilson County by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Mount Juliet, TN figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 29 listings | $20,885 Mount Juliet, TN: $18,431 | Not enough data |
| 2 bedrooms 9 listings | $26,441 Mount Juliet, TN: $32,648 | 9.0% Mount Juliet, TN: 8.5% |
| 3 bedrooms 23 listings | $36,633 Mount Juliet, TN: $32,114 | 10.0% Mount Juliet, TN: 10.0% |
| 4+ bedrooms 31 listings | $59,494 Mount Juliet, TN: $55,486 | 9.9% Mount Juliet, TN: 9.7% |
How does Mount Juliet & Surrounding Wilson County compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Mount Juliet & Surrounding Wilson County This area 93 listings | $38,127 | 54% | $345 | 9.8% |
| Mount Juliet, TN market 549 listings | $35,746 | 51% | $333 | 9.5% |
| Hermitage & Eastern Nashville Fringe 33 listings | $34,491 | 53% | $307 | 9.8% |
| Lebanon & Wilson Countryside 80 listings | $40,438 | 53% | $375 | 8.7% |
| Hendersonville & Surrounding Countryside 78 listings | $40,741 | 47% | $401 | 10.1% |
| Old Hickory 34 listings | $34,696 | 48% | $305 | 7.6% |
Where is Mount Juliet & Surrounding Wilson County?
The Mount Juliet, TN market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Mount Juliet and Surrounding Wilson County together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (93 in Mount Juliet & Surrounding Wilson County). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Mount Juliet, TN market page?
The market page summarizes all of Mount Juliet, TN from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Mount Juliet & Surrounding Wilson County
With BNBCalc Markets, compare Mount Juliet & Surrounding Wilson County by bedroom count and performance level, see home prices, and browse its listings on the map.