Hendersonville & Surrounding Countryside, Mount Juliet Airbnb revenue and occupancy data
What Airbnb listings in Hendersonville & Surrounding Countryside earn, how often they're booked, and how that compares with the rest of Mount Juliet, TN.
Over the past 12 months, regularly available listings in Hendersonville & Surrounding Countryside earned $40,741 on average, were booked for 47% of the nights they were open, and averaged $401 a night. The median gross yield, before expenses, is 10.1%.
Yearly revenue
$40,741
Occupancy
47%
Nightly rate
$401
Gross yield
10.1%
before expenses
Median of 59 listings
Active listings
78
My take on Hendersonville & Surrounding Countryside
Hendersonville & Surrounding Countryside averages $40,741 in trailing-year booking revenue, ahead of $35,746 in the wider Mount Juliet, TN market, even with lower occupancy. Bookings cover 47% of available nights, compared with 51% across the market.
With an average nightly rate of $401, pricing deserves close attention in a purchase analysis. Check rates and annual revenue for listings with the same bedroom count as the property; the area's higher revenue is not evidence that it will book more often.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Hendersonville & Surrounding Countryside?
Regularly available Airbnb listings in Hendersonville & Surrounding Countryside earned an average of $40,741 over the past 12 months. That is 14% more than the Mount Juliet, TN average of $35,746. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Hendersonville & Surrounding Countryside?
Listings in Hendersonville & Surrounding Countryside were booked for an average of 47% of the nights they were open for booking over the past 12 months. That is 4 points lower than the Mount Juliet, TN average of 51%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Hendersonville & Surrounding Countryside?
The average nightly rate in Hendersonville & Surrounding Countryside was $401 over the past 12 months, including cleaning fees. That is 20% higher than the Mount Juliet, TN average of $333.
Is an Airbnb in Hendersonville & Surrounding Countryside profitable?
For homes with a matched home value, the median room-revenue potential in Hendersonville & Surrounding Countryside is $54,219 a year and the median gross yield is 10.1%. Gross yield is 0.6 points higher than the Mount Juliet, TN median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Hendersonville & Surrounding Countryside by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Mount Juliet, TN figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 14 listings | $20,606 Mount Juliet, TN: $18,431 | Not enough data |
| 2 bedrooms 6 listings | $22,547 Mount Juliet, TN: $32,648 | 9.0% Mount Juliet, TN: 8.5% |
| 3 bedrooms 25 listings | $36,725 Mount Juliet, TN: $32,114 | 10.3% Mount Juliet, TN: 10.0% |
| 4+ bedrooms 31 listings | $58,538 Mount Juliet, TN: $55,486 | 10.6% Mount Juliet, TN: 9.7% |
How does Hendersonville & Surrounding Countryside compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Hendersonville & Surrounding Countryside This area 78 listings | $40,741 | 47% | $401 | 10.1% |
| Mount Juliet, TN market 549 listings | $35,746 | 51% | $333 | 9.5% |
| Old Hickory 34 listings | $34,696 | 48% | $305 | 7.6% |
| Gallatin & Surrounding Countryside 97 listings | $37,428 | 51% | $348 | 8.3% |
| Mount Juliet & Surrounding Wilson County 93 listings | $38,127 | 54% | $345 | 9.8% |
| Hermitage & Eastern Nashville Fringe 33 listings | $34,491 | 53% | $307 | 9.8% |
Where is Hendersonville & Surrounding Countryside?
The Mount Juliet, TN market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Hendersonville and Surrounding Countryside together.
Loading map…
About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (78 in Hendersonville & Surrounding Countryside). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Mount Juliet, TN market page?
The market page summarizes all of Mount Juliet, TN from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Hendersonville & Surrounding Countryside
With BNBCalc Markets, compare Hendersonville & Surrounding Countryside by bedroom count and performance level, see home prices, and browse its listings on the map.