Question 1

How many Airbnb and VRBO listings are in Marin County?

Accepted Answer

Over the 12 months ending September 2026, the Marin County market averaged 4,664 active Airbnb and VRBO listings, down 5% from a year earlier and down 5% over two years.

Question 2

How much do Airbnbs and VRBOs make in Marin County?

Accepted Answer

An average Marin County listing earns $80K/year. High-performing listings earn $184K, while low-performing listings earn $28K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Marin County?

Accepted Answer

Median Marin County home prices by size are 1-bedroom $493K, 2-bedroom $667K, 3-bedroom $1.0M, and 4+ bedroom $1.1M.

Question 4

What is the occupancy rate for Airbnb and VRBO in Marin County?

Accepted Answer

Average occupancy in Marin County is 36%, producing RevPAR of $174 per available night.

Question 5

Are short-term rentals legal in Marin County?

Accepted Answer

Rules vary across Marin County. San Francisco: Strict. Registration required, 90-day cap for non-owner-occupied units, owner-occupancy mandate for most rentals. Very active enforcement with significant fines and platform compliance monitoring.
Sausalito: Strict. Permit required, owner-occupancy mandatory, 30-day minimum stay in residential zones. Active enforcement with neighbor complaints leading to citations.
Mill Valley: Strict. Prohibited in most residential zones except owner-occupied with permit, 30-day minimum. Enforced through complaints and regular monitoring. Verify requirements for the property's jurisdiction.

Question 6

Is the Marin County Airbnb and VRBO market oversaturated?

Accepted Answer

The Marin County Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 5% year-over-year, while RevPAR has increased 32%, suggesting demand is outpacing available supply.

Question 7

When is peak season for Airbnbs and VRBOs in Marin County?

Accepted Answer

RevPAR is highest in July and June; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Marin County?

Accepted Answer

The most common amenities are Internet (99%), Heating (96%), Kitchen (96%). The strongest positive revenue associations are Pool (+74%), Washing Machine (+59%), Bbq (+52%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Marin County?

Accepted Answer

Average daily rate in Marin County is $547, up 17% year-over-year. Rates peak in July and are lowest in January.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Marin County?

Accepted Answer

Guests in Marin County book an average of 42 days in advance, up 3% from last year. Booking windows range from 35 days for 1-bedroom listings to 53 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Marin County?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 69% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Napa and American Canyon	$68.2K 265 listings	10.3% 265 listings
2.Sonoma, Glen Ellen and Kenwood	$97.1K 368 listings	9.7% 368 listings
3.Santa Rosa and Windsor	$69.8K 264 listings	9.7% 264 listings
4.Guerneville, Monte Rio and Forestville	$52.8K 340 listings	9.2% 340 listings
5.Fairfield, Vacaville and Suisun City	$51.1K 45 listings	9.0% 45 listings
6.Vallejo and Benicia	$45.2K 53 listings	8.9% 53 listings
7.St. Helena	$166K 27 listings	8.8% 27 listings
8.Petaluma and Rohnert Park	$53.4K 85 listings	6.6% 85 listings
9.Sebastopol	$62.4K 90 listings	6.6% 90 listings
10.San Rafael, Novato and Ross Valley	$56.8K 147 listings	6.5% 147 listings
11.Mill Valley, Sausalito and Tiburon	$72.0K 255 listings	6.3% 255 listings
12.Bodega Bay	$80.1K 264 listings	5.7% 264 listings
13.Point Reyes Station, Inverness and Dillon Beach	$71.4K 129 listings	5.4% 129 listings
14.Stinson Beach and Bolinas	$80.1K 97 listings	3.0% 97 listings