San Rafael, Novato and Ross Valley, Marin County Airbnb revenue and occupancy data
What Airbnb listings in San Rafael, Novato and Ross Valley earn, how often they're booked, and how that compares with the rest of Marin County, CA.
Over the past 12 months, regularly available listings in San Rafael, Novato and Ross Valley earned $48,029 on average, were booked for 65% of the nights they were open, and averaged $403 a night. The median gross yield, before expenses, is 6.5%.
Yearly revenue
$48,029
Occupancy
65%
Nightly rate
$403
Gross yield
6.5%
before expenses
Median of 147 listings
Active listings
217
My take on San Rafael, Novato and Ross Valley
San Rafael, Novato and Ross Valley has a higher booked share of available nights than the wider Marin County, CA market: 65% versus 53%. Yet average trailing-year booking revenue is lower, at $48,029 versus $64,375. The area’s average nightly rate is also lower, at $403.
The area-wide average combines different property sizes. Across the qualifying bedroom groups, average revenue is lower than for the corresponding groups in the wider market. That makes similarly sized listings an important comparison before using the area average as a specific property’s earnings estimate.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in San Rafael, Novato and Ross Valley?
Regularly available Airbnb listings in San Rafael, Novato and Ross Valley earned an average of $48,029 over the past 12 months. That is 25% less than the Marin County, CA average of $64,375. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in San Rafael, Novato and Ross Valley?
Listings in San Rafael, Novato and Ross Valley were booked for an average of 65% of the nights they were open for booking over the past 12 months. That is 12 points higher than the Marin County, CA average of 53%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in San Rafael, Novato and Ross Valley?
The average nightly rate in San Rafael, Novato and Ross Valley was $403 over the past 12 months, including cleaning fees. That is 34% lower than the Marin County, CA average of $609.
Is an Airbnb in San Rafael, Novato and Ross Valley profitable?
For homes with a matched home value, the median room-revenue potential in San Rafael, Novato and Ross Valley is $56,807 a year and the median gross yield is 6.5%. Gross yield is 1.4 points lower than the Marin County, CA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in San Rafael, Novato and Ross Valley by bedroom count?
Three-bedroom homes have the highest gross yield in San Rafael, Novato and Ross Valley, at 7.5%. The table shows average yearly revenue and median gross yield for each home size, with the Marin County, CA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 20 listings | $26,876 Marin County, CA: $30,400 | – |
| 1 bedroom 94 listings | $29,230 Marin County, CA: $35,789 | 6.7% Marin County, CA: 7.9% |
| 2 bedrooms 39 listings | $37,198 Marin County, CA: $51,720 | 5.2% Marin County, CA: 7.3% |
| 3 bedrooms 32 listings | $66,365 Marin County, CA: $68,861 | 7.5% Marin County, CA: 7.7% |
| 4+ bedrooms 32 listings | $111,336 Marin County, CA: $111,976 | 6.9% Marin County, CA: 9.5% |
How does San Rafael, Novato and Ross Valley compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| San Rafael, Novato and Ross Valley This area 217 listings | $48,029 | 65% | $403 | 6.5% |
| Marin County, CA market 3,073 listings | $64,375 | 53% | $609 | 7.9% |
| Mill Valley, Sausalito and Tiburon 289 listings | $62,014 | 64% | $512 | 6.3% |
| Stinson Beach and Bolinas 155 listings | $69,445 | 51% | $701 | 3.0% |
| Point Reyes Station, Inverness and Dillon Beach 263 listings | $62,392 | 52% | $597 | 5.4% |
| Petaluma and Rohnert Park 109 listings | $44,274 | 57% | $400 | 6.6% |
Where is San Rafael, Novato and Ross Valley?
The Marin County, CA market includes 14 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover San Rafael and Novato and Ross Valley together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (217 in San Rafael, Novato and Ross Valley). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Marin County, CA market page?
The market page summarizes all of Marin County, CA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on San Rafael, Novato and Ross Valley
With BNBCalc Markets, compare San Rafael, Novato and Ross Valley by bedroom count and performance level, see home prices, and browse its listings on the map.